Correctly play the value of anchor text to enhance the website user experience

I believe you seoer will be on the anchor text this noun love, because anchor text on the site keyword ranking is too useful, whether the station or outside the station, Seoer are eager to use a large number of anchor text, so that the site rankings accelerate the rise. But in recent years, Baidu's algorithm has gradually weakened the role of anchor text, many times the use of anchor text will lead to a decline in the site rankings, resulting in the loss of the situation.

These lessons clearly tell us that the value of anchor text is no longer used to elevate the site rankings, we should seek the true value of anchor text and play it out. The author believes that today's anchor text should enhance the user experience, that is, to enhance the user experience is now the real value of anchor text. Okay, nonsense, let's talk about how to use anchor text correctly to improve the user experience.

First: Reasonable control of the number of anchor text, not much but also a lot

Although the Baidu algorithm weakened the anchor text to the site ranking role, but the proper use of anchor text or the ranking and user experience are beneficial. However, excessive abuse of anchor text, will be the site down the right to bury the curse, like the following figure:

　　

We can see this article contains a total of six anchor text, the frequency actually reached 30%, the vast number of anchor text, but also bold and colorful, users will be upset, this will greatly reduce the user experience, increase the rate of the site jump. Therefore, the author's personal suggestion is that reasonable control of the number of anchor text is to enhance the user experience of the first step, the best quantity is an article does not exceed three anchor text, and not each add, need to add, and point to the link to reasonable, do not always point to the home page, You should follow the anchor text to add the appropriate link.

Second: Create more "explanatory" anchor text

Above also said, many seoer in order to promote a website a keyword ranking, will often put this keyword bold and made anchor text to point to the home page. This practice is very Shanghai user experience. Because users do not need you to explain this keyword, the user's curiosity is not here. What exactly is the "explanatory" anchor text? Please see the following Baidu Encyclopedia:

　　

Readers when browsing to "backlinks" and "external links", they may need further explanation, and Wikipedia is a good way to put these two words into the anchor text, and point to the Wikipedia page they belong to, so that users get a deeper understanding of the practice, so that the anchor text has become a tool to enhance the user experience, And let users more loyal to the site, the site's stickiness more strongly.

Third: When exchanging links, do not abuse the irrelevant anchor text

Anchor text In addition to the usual in the station editor used outside, there is a use of the place is friendship links. Many seoer think that friendship links as long as the weight is high, should be included in the exchange, as long as you can leave on the other side of the site to point to their site anchor text will be all right. This approach will undoubtedly let their own website to perish. Can imagine, if a user in the shopping mall site to see a site construction of friendship links, users will be the shopping mall has a great challenge. Therefore, the author suggests that in the use of anchor text to do a friendship link this piece of work, must not be sloppy, rather than change and do not exchange those unrelated links, otherwise unlucky will be their own.

Through the above discussion, I believe you already understand that the value of anchor text is no longer to upgrade the site rankings, but to enhance the site's user experience. Therefore, I hope that you abuse anchor text to enhance the ranking of the site Seoer quickly stop, the correct use of anchor text to enhance the user experience will make your site more beneficial. This article is designed for the star QQ Avatar http://www.qiuqq.com feeds, hope to reprint a friend plus a link, thank you for your support!