This article is very good, for
Web DesignMaster or webmaster are enlightening, we can from the cosmetics website skinstore.com Homepage Revision, looking for E-commerce site design principles and characteristics, for the production and design of such e-commerce sites have a very good role in enlightening.
Skinstore.com is a United States franchise cosmetics site, often engaged in promotional activities, discounts are more attractive, do the United States purchasing or like foreign shoppers are most familiar with her.
Skinstore.com is a successful operation, and her website design, user experience design and so on is very successful, this article
Based on its homepage design for analysis and evaluation, to provide readers with some of the design of E-commerce home page reference:
Because her homepage is relatively long, so I divided into two screen interception and explanation, the following is a screen above, the figure marked with a digital ID
The following will explain:
- The top navigation is designed to be simple:
1 Shopping cart exclusive row, because its length is dynamic.
2 commonly used links at the top, each page can be seen, very convenient.
- Search on the left, and generally on the right side is not the same, but in order to highlight the right side of the important promotional ads, it can be accepted.
- The two major global benefits of the site and its conditions placed on the most conspicuous right side of the top, very eye-catching. This can be referred to in the design.
- The "The Daily Special" section is very attractive to new and old customers, I think the icon must be very high click-through.
- Put all the navigation on the left, not like most sites occupy the top as the first choice for placement-level navigation. This approach is not too big for this site problem,
Because its navigation classification is very clear and easy to use. Such as:
- Shop->first Time Shopper is designed for new users.
- Shop by Brand for brand loyalty customers.
- Special offers for customers who like discounts, and so on, there is always the same for you.
- Although many sites are using tab as the Homepage product Classification display, but I am more appreciative of its tab name, very user-friendly,
From the perspective of customer thinking to design the tab name, I believe that customers will use more than the general features Product, New arrival more cordial.
- Each product to the window form, background with a white background, reflecting the elegance of the product, white add to cart and the overall design is very good match.
- With a banner ad as the main part of the above and the following text to separate, this is very clever, for most users, will only
See the product inside a screen, even the illusion that the ad is the bottom of the page.
- This part of the surface is some skin care, makeup skills knowledge, but in fact as a function of the page, I think it is more mainly for SEO, and
This part of the design than the last I introduced the following part of the proflowers.com SEO better, because the general SEO text, for visitors is nothing
Readability, usability. But this part of the design takes into account the SEO and user experience, it is worth us in the design for reference.
It's obviously a lot smarter than the keywords in the essentialdayspa.com section below.
- This is part of the mail subscription registration, I personally feel that e-mail subscriptions should be independent occupy a line, than hidden in a corner much better. This function is actually right
It is helpful to offer a conversion rate, but it is not very important at home, or it is not well done.
