Cottage NET, cottage, but not blindly the cottage

For the "cottage" the word, I believe we are very familiar with, mobile phones, Shanzhai stars, Shanzhai sites, can be said, the cottage has gradually formed a culture. To put it simply, Shanzhai is imitation, a mobile phone style popular fashion swarmed research a product, a star most popular to learn to imitate or even plastic surgery to a star closer to a beautiful, profitable model of a clear copy of a site and so on, Shanzhai phenomenon in the side of the pitch are.

Webmaster Network News "Tencent Penguin in Vietnam is a cottage duck QQ debut", the article said a Vietnamese website launched a ZING Chat 2 real-time chat software, the chat tool and Tencent QQ is the same. From logo to page mode, to the installation process, and Tencent QQ very acquaintance. Duck QQ and Penguin QQ, from the shape and demeanor are very familiar with, give people the feeling is too cottage. Of course, this is copied from China to Vietnam, may be popular with the Vietnamese netizens.

It is said that imitation is the growth of the teacher, the cottage is understandable, but if it makes people uncomfortable, it will not succeed. All know that Tencent also started from imitation, but now the development of irresistible, unstoppable, Tencent Network also squeezed into the domestic portal network three strong. Tencent is from the beginning of imitation, should be regarded as the leader of the cottage, the cottage is very successful, so that Up-and. Now a lot of people are imitating, want to go beyond, but really can do beyond the not much. Shanzhai also has a lot of skills, why some cottage can be successful, some do not?

1 The objects of imitation are best thousands of miles away.

Tencent QQ imitation of the ICU, happy happy imitation of Facebook, but the imitation objects are far away from abroad, in the domestic and did not begin to become popular, there is a market, imitation and rapid success. The introduction of more advanced foreign models to broaden the horizons of the people, but also to make their own profits, it is really a good way to kill the birds. Like now Vietnam's duck QQ, we looked very strange, very funny, but for people in Vietnam this may be a new product, perhaps the market is also very objective.

Some websites, see a certain industry website do very well, so the other side of the whole site collection down, thoroughly bottom of the cottage, there is a model, but such a site is difficult to succeed. Because you imitate the website must be in the industry has certain popularity, especially imitate Stationmaster information class website, for example stationmaster station Chinaz, stationmaster net admin5.com. These sites in the webmaster has formed a certain popularity, and the owner of the collection and imitation are relatively good, if the imitation of this type of site is not many users, because the face of the potential user level and requirements are relatively high, the industry is more understanding.

2 The content of the imitation of the best choice and streamlining.

Taobao is currently the largest network retailer Circle, is committed to building the world's leading network retail platform, in the circle is legendary. See the success of Taobao, some webmaster also want to imitate such a platform, to create a second network retail service platform, many sites also to So-and-so as the name of the site, designed to establish a large network shopping platform. From clothing, home, style, digital and other products, almost all the life of the various industries. Some websites want to build such a large-scale network retail platform courage is commendable, but not so much money and strength in the early days, the best to reduce the size and investment, only to do a good job, only to make the scale.

Imitate strong station is not wrong, but must first measure their ability, if you can only lift 100 kilograms of things, 200 kilograms how can lift it? Do not know stationmaster you have made a similar mistake?

3 form their own brand in imitation.

Many people see a good imitation of a product, according to the market to determine their own way out, so although to achieve short-term profits, but it is difficult to form scale, life is doomed to only small. Only in the continuous imitation, refining their own characteristics, the formation of a brand can be long-term development. The network life is short, the renewal speed is very fast, should have more competitive strength, can be based on the market.

NetEase brand Effect I believe that we are more recognized, from the NetEase technology, NetEase Women, NetEase mailbox, and so on, each project is running through their own brand, the strength of the brand has also led to the development of new sections, the entire development of prosperity. Personal webmaster in the process of imitation collection, to constantly refine their own characteristics, the formation of brand, it is possible to take the road of long-term development.

Imitation is a rapid development of the shortcut, can improve the starting point, but this is only the starting point, if there is no acquired improvement and improvement, it is difficult to form a scale. The spirit of the cottage can learn, but the realm of the cottage is to be constantly groping, after all, only jump out of the cottage to be closer to success.