Count Tencent's 10 best HTML 5 ads

HTML5 advertising in the big way today, as one of the internet industry giants Tencent, in this period of time, the output of a large number of creative and visual excellent works, the field across the game, festivals and even news reports. Today we have selected 10 textbook-level cases, especially comfortable interactive experience and novel forms of expression, absolutely not in vain you come in a trip.

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Friendship tip: Suggest all cases should be matched with music appreciation.

　　1. "Life above, Imagine" Tencent up the General Assembly advertising

At first, I was attracted by the cover of imitating the Escher screen, although this H5 overall picture has not been able to inherit Escher the essence of the painting, but he still broke the traditional slide style of presentation, creating a broad, elegant, quiet overall feeling, and in the interactive aspect some slightly obvious single ...

　　2. "The National Lord H5 advertisement" Tencent three hands to push to send advertisement

A tease forced taste full of H5 push advertising, and choose it is because the ad unique interactive experience, not to talk about whether the theme is matching, single run this will be the Japanese Love action film features implanted advertising interactive Spirit, the Netizen is worth the point of praise!

The entire H5 picture performs well, the atmosphere renders in place, in the match erases the action piece mosaic the interactive experience!

I want to shout loudly: Tencent ~ I want to tell you, you are not a person running! Behind you, there are at least a bunch of action movie fans supporting you!

　　3. Dream of childhood is your idea still alive? "Micro-credit game push

This is the two style is very similar, the style of the heart of the H5, (care to go with the music to watch AH ~) It let me directly associate to the 2013 years of Tencent QQ in the year of the annual lunar festival advertising blockbuster "Heart Seamless" series, simple and in place ...

I suddenly have such a feeling: try to put these favorite H5 into the favorites, before bedtime, he is like when we were young, mother told bedtime stories ... We are hiding in the reinforced concrete behind the group in the clothes of the lonely master, each of our beliefs still need a fairy tale, whether you are a parent or an advanced age ... And these H5 ads may be our contemporary urban people's beautiful fairy tales!

　　4. The discovery of the beauty of the parallel universe games push advertising

I'm not sure, it's a piece of work that everyone likes, but this kind of engraving style is to let design colleagues relish, from the experience to analyze, I think this H5 in the selection link lacks a certain stickiness, very likely, every choice will have a lot of user churn, options are also slightly too much, Using slow-paced images to guide the selection, the content still needs to be attractive enough! The slow pace plus multiple choices, I don't know if it's a good way to bring a higher transformation ...

In style, there is "life above, imagine" the continuation of the meaning, and the overall feeling still can impress my colleagues in this industry ~ so choose the list!

　　5. How many times have you missed the chance to get rich? Tencent YE Festival push advertising

Select it on the list because of the work of the copy and excellent art implementation, this H5 style is like a W "step by step to see Han", one is in the typing, one is in the paper ~, and in the processing of words is particularly under the mind, whether it is the text or title, can be considered a clever insertion, the application of a sophisticated ~

　　6. "A red envelope to see the Chinese people's feelings and benefits" campaign to push advertising

This is a 2015 New Year's micro-letter advertising, as practitioners, was instantly attracted by its creativity! I estimate that the conversion rate of this ad at that time is not necessarily very high, and the subsequent activities of the promotion is not enough, but, I think this advertisement to achieve the kind of state that each creative person pursues, that is- -All in the heart of everyone, and all the people in the pen ... In a sense, and an unexpected feeling.

　　7. This scene you have been waiting for a long time the American drama pushes / "Why are you still single?" "The program pushes ads

Both of these ads are from Tencent Video, the first because the situation is special, and inflexible slide style of the H5 opened the distance, the second is because it is better than the sound of the picture synchronized display, can quickly seize the attention of users, these two H5 I think in the art and implementation will be inferior to the above works, But in the interactive experience is more outstanding ~

　　8. "Mobile page User Behavior report"--Tencent Entertainment marketing department produced

The actual reporting of data on H5 is much more than that, but I reckon this should be the first one to be widely spread and credible H5 data reports h5!

Although the capacity is limited, but for the vast number of developers in the basic field, it absolutely has a very important reference value, want to understand what is H5, then hurry to see it ~

　　9. "This is the first 365 day of the MH370 airliner disappearing " News push advertisement

I believe you all reader tired, but this last case must not miss, I was fascinated by this H5 when I watched a lot of homogenization cases, because I never imagined that news events could have been combined with H5 to this extent, completely altering my inherent awareness of the previous news dissemination, or in other words , maybe H5 is the direction of new media news in the coming years! Perhaps, this will be the beginning of the revolution of the way of news dissemination

Tencent's H5 case is far more than these, and a log of the bearing capacity is limited, I very much hope that I can see, hear more good cases pushed to you, also has been estimating how to share content, how much content to achieve a better user experience.

In these cases, I try to weigh the difference and quality sense of these two attributes, these with the H5 case of Tencent brand, I believe that in different degrees will bring us enlightenment, as a traditional industry to the Internet's Cross-border designers, in the face of H5, my mood is complex, Digital design in the constant elimination of my childhood design to develop the inherent consciousness, I and Wang Shouzhi teacher's state of mind is the same! Or, I was in the mood with the new art movement during the time of the handmade designers are the same!

H5 Advertising is the first I have seen to be able to spread a wide range and to achieve hypermedia gratitude design approach, it is a new wave of digital design vanguard, is the beginning of the socialization of digital design!