Crack Tencent must have "dragon 18 Palm"

Gu su Murong Fu, good at hundred martial Arts, more known as "to the way, but also the body", so that people are afraid of three points in the lake and Confraternity Master Joe, is called "South Murong, North Joe." And his true identity is the Yan royal family, always think of eminence country. In China's Internet arena, there is also a often "to the way, but also the penguin body, called Tencent."

　　And by the way, the other.

Tencent to QQ as the center, attack casual games, portals, Video music, clients, online games and other fields, replication opponents micro-innovation, and then defeated the original, scenery chic, almost to dominate the Chinese internet, so that peers do not envy envy hate.

　　Duplication of embarrassment

Take a look at Murong Fu, proficient in all the various school martial arts, but there is no one to frighten heaven and earth to cry ghosts and spirits, so that can not with the Dragon 18 palm of the Joe to contend with, also can not learn mastery, will be different factions of the perfect integration, so in disguise when the samurai, although a moment to use 15 kinds of martial arts, But also by Wang easily see three or four vulnerabilities. In the Shaolin Mountain not to be able to hurt the section reputation of the step of limbo.

Let's look at the penguins again. 3Q War, in 360 weeks hung 祎 under the serial break, unexpectedly take not a strong counterattack, had to sacrifice not coexistence to arm survival, although this recruit to break through, but also can only use once, not practical. In C2C, Pat dead chasing Taobao for several years, but Hao no threat, now c2c are going to be too angry. And Taobao bold, break through, take c2c after again out of the mall, into a booming business. Baidu Monopoly Search, push open platform, salted pig hand to the vertical field, and recently mad out of the client.

Real social, QQ alumni upgrade to Tencent friends, just as Facebook from the initial students to ordinary users open, the network into Renren. But it's embarrassing. Although the community has a QQ space user group, can be active quality far less than everyone. It is estimated that they are considering whether and QQ space is completely interoperable when the time is very tangled: interworking, the dynamic of friends in the community can directly look at the room, why run to a friend community. Not interworking, the user is inconvenient, will not run to send a post in the space just sent the log. Finally they finalized the interworking, friends of the community began and QQ space for the embarrassing encounter of hands.

Tencent copy success is to be too gas in the small, in the storm when it is a yes, dare not to start, and so patted on the body pain to find it is already late.

　　The ideal is full, the thought is very bony feeling

Murong Rehabilitation of the country dream, the United States to unify the world when the emperor. However, he does not have a long-term and practical plan, just learn from other people's martial arts, win fame, plan change again, and its narrow-minded, too many concerns, not bold and hearty, the ultimate dream shattered, notorious, brilliant a go no longer.

Tencent has always claimed that the ideal, whether it is to do the internet water and electricity or do the most respected enterprises, are ambiguous. What's more, there is no clear long-term strategy, what to do, how to do, not clear. The result is to follow other people, what others have done, imitate come over, in the product details of excellence, after a good spread out. Over time, Tencent is accustomed to imitate again fine carved small thought. No longer think about what to carve, and why to carve.

Jack Ma flag To do Taobao, Tencent small step to do clap, but they didn't know Ma Yun do Taobao is a roundabout strategy, Zhi in the one-stop, so patted into the present situation. A small wooden boat again how fine carved, also built not Noah's Ark. If you build the Ark with the boldness of carving a wooden vessel, I am afraid that we have built a half a day to carve out a corner, even without frame, how can flagging voyage?!

For a person to decide what kind of factors he can become, often not what he has the specific ability, but his choice, decided that this choice is his outlook on life and values. Similarly, a company's initiatives and policies are determined by its corporate culture. The company's cultural compliance trend, the staff's thinking to cater to the future, the overall situation and product understanding is thorough, to make the strategy and products to the wind and the tide, has always been the times to create a hero, contrary to the days of action, there is no good results. Microsoft did not shun the internet, Yahoo did not shun the potential of the search, Google did not shun the social network, so they have been pushed to the beach, and Apple in the continuous evolution of the ideas led by Steve Jobs, faced with several industrial upgrades, can still stand in the forefront of the trend.

So, tecent ideal is very plump, thought very bone feeling

　　Ma's personality factor

The company's character is largely related to boss. Mention MA, the most words are low-key, ferocious. He is rarely as bold and wild as Jack Ma, and not like Robin Li meeting speeches, rarely dealing with the media, he claimed to be the Chief Experience officer, every day in the office to fiddle with the company's products. Tencent, like Ma, pays attention to product user experience, detail-oriented and marketing-less. But the murderer, copied over the micro-innovation, directly to the competition, the way, but also the body, clean, neat. When there is conflict, and not with you drool, or spell products, or lawsuit. This makes Tencent's products and the legal department is very strong, and PR is very not to force, the result in the 3Q war step-by-step passive.

　　How to learn to reduce Dragon 18 palm

Invincible in the heart, invincible in the world.

Since the crux of Tencent in the narrow thinking behind, accustomed to small steps to follow. Want to gram he first armed your thought, advanced up, do a Joe type of hero! Bullish trend, carrying the flag to stride forward, Tencent in the following small steps to follow, big strides and not out, can only look at the distance more and more far. Invincible in the heart, invincible in the world. A Joe style of the company culture, decided to have a dragon down 18 palm of the possibility.

　　Competition is the product and not just the product

The law of the traditional industry is that the product quality first, then gradually brand first. The internet is also the case, if the previous few years is a purely product of the era of PK, that word is not false, so several, with a bad change. But now the Internet companies are more and more, large companies have expanded, product homogeneity more and more serious, which users will have time to use each one, in the product is good while the brand hit well, other users are not the opportunity to try. 360 after the impact of Tencent's two choice, it is still the largest client volume company. (360 in the vast number of low-end netizens in the brand image is very good)

　　The transformation of Tencent

After the 3Q war, Ma personally said that it would take half a year to transform. 12 years of gene, from south Murong to North Joe, Tencent can? Who can do it?

Turn around, I seem to see the "Smoke 18 flying ride, Pentium, such as Tiger wind smoke lift." ”

Author: He Vanson