Create brand breakthrough website Development Bottleneck

Author of Yunsheng: 12 professional netizens, engaged in Web site production and operation of more than three, self-appointed as its website CEO. Do the station all aspects have a smattering of, learn a wide but not fine. Before this is a cold eyed spectators, watching the internet on the surging. Along the way to meet a lot of people need help webmaster friends, but also met a lot of help their webmaster friends, and then try to its not inflow of one's own strength to help more needy grassroots webmaster friends.

From 96 to 08, this 12 years, the pastoral Yunsheng see a batch of excellent website, casually the passage of time the smaller the smaller eventually die. The reason is that they do not break through the bottlenecks that occur after rapid development. Today, the small shepherd to talk about the big Web site to face the development bottleneck when the breakthrough Method-brand marketing strategy.

What is the brand, I first tell you two formulas:

The first brand = category + quality + taste.

First is the category, a brand often represents a group of things, a set of things. For example, Sina, you think must be its news, when it comes to the idea of the Golden Hill anti-virus software, so the brand represents a class of things. The second is the quality, the brand represents a distinctive difference in quality and service, now we have a concept of misunderstanding, that there is no differentiation of things should be branded, this is wrong. To become a brand, first of all, you have to have a distinctive quality and service, differentiated quality and service, otherwise can not do the brand. You go to the starting point to read the novel, you have to charge, but its novel is exclusive original and the content is wonderful, so that you read a book also want to see one, it produced a monthly ticket, which represents the quality of differentiation. On this basis is the taste, the higher the level the more exquisite taste. Category, quality, taste, three indispensable, but category quality is the key.

Second brand = trademark + goodwill.

What is a trademark? There are two kinds of trademarks in the Internet market, domain names and logos. Trademarks are the so-called CI, vi planning, CIS, including graphics, sound and color, and so on, it represents the image of your site to a large extent. What is Goodwill? is the popularity, reputation and loyalty of the website.

Trademark Initiative in the hands of the site owner, to timely, punctual, quickly and reasonably registered, protective registration. www.g.cn This domain name by Google to 20 million U.S. dollars to buy the legend believe that you will not be unfamiliar with the Internet because of malicious registration of the domain name and the dispute is often occurred.

Visibility, reputation and loyalty the initiative is not in your hands, but in the hands of users, in the hands of netizens. Users think you are a brand and you are the brand. How to do the brand? It has two wings, one called advertising, a PR, the two to use alternately, if you do not want to advertise, and do not want to do PR, the brand is difficult to build up.

What is the core of brand building? is the brand positioning. What is positioning? That is, what the user is thinking about in the brand. For example Jinshan, when it comes to Jinshan people will think of anti-virus software, cleaning experts, and the effect should be very good. Jinshan to your location is anti-virus software, cleaning experts, the effect is very good. Speaking of Sina, Lenovo to the news, the content is very rich and timely. If you want to see the entertainment news, which website do you think of? Mop, the Chinese know. That's what it does to you, it's called positioning. Positioning is in the minds of users to make a difference in the different.

Stable, continuous, and secure, the user can perceive the quality and service is the foundation of brand building. Brand = category + quality + taste, Brand = trademark + goodwill.