Create long tail keyword optimization and quickly improve the conversion rate of website

Hello everybody, I am Beijing seo Wang Jishun, recently found that a lot of people are not too focused on optimizing the long tail keyword, in accordance with the general idea of optimization, in the Web site to start optimization, is generally based on the site's main keywords began to optimize, which caused a phenomenon: if the main keyword heat is relatively high, Then it takes a long time to do the ranking of the keywords. In this period of time, the site's traffic is very low, then the conversion rate is naturally very low. If a change of ideas, in the process of optimizing the site, we first adopt the optimization of long tail keyword strategy, using long tail keywords to obtain traffic for the site, on this basis, Gradually improve the main keyword ranking. Therefore, we must consider the long tail keyword optimization techniques.

1th, the long tail of mining site keywords

Now the network has a lot of digging long tail keyword SEO tools, through the site's long tail keyword mining, we can dig out the long tail keyword to a summary, so that we need to optimize the long tail keyword has a certain pertinence, Mainly consider which long tail keywords can bring traffic and conversion rate for the website. These can be emphasized.

2nd, highlighting the title and description of the wording

In the optimization of the long tail keyword, we generally take the content page to operate, then the content of the page to the writing and optimization is very important, in the title, description can be appropriate integration into the long tail to highlight the keyword, Just like the title of this article itself is a long tail keyword. The description is very important, the search results in search engines appear in the content is the title, description, URL. The description occupies a lot of bytes, so a reasonable, attractive, A detailed description will give the site more clicks. And in which the combination of long tail keyword is also necessary. I believe we all have a deep understanding of this.

3rd, strengthen the long tail keyword

1, attention to keyword density, as far as possible in each paragraph appear in the keyword.

2, in the first place where the keyword appears, add black to it.

3, the article title, to an H tag, can be H1, or H2.

4, appropriate in the content of some relevant key words appear.

4th, recommend related content

An article may not have this knowledge to write comprehensive, then we can be reasonable at the end of the article to recommend some relevant key words of some articles, such advantages are many, reduce the rate of site jump, increase the site's internal chain, increase the PV of the site and so on. Good adhesion to the customer.

5th, the long tail keyword article link to record

A reasonable work plan and records are very helpful to our work, by recording we can in other articles reasonable in the long tail of the keyword when bold and take this keyword link, that is, we speak of anchor text. It is suggested that the long tail keyword of the website is recorded in the list.

6th, through external resources to optimize the long tail keyword

The content pages of many sites are not ranked very well, want to get a good ranking, there are some more difficult, then we change the idea, using high weight site to achieve the purpose we want, such as: Baidu know, Baidu know the biggest tough place is the long tail keyword, because according to the user's search habits ( Baidu know the question and answer) generally we search the long tail of the keyword always appear in front of Baidu's own products, therefore, we can use Baidu know to help us optimize this long tail keyword, to Baidu know the long tail keyword, and then in their own site content to write a long tail keyword article, In answer to Baidu know the question, the site of their own website to the attached, the General people see this question, will follow this link to click in. The effect is not generally good.

Through reasonable optimization of long tail keywords, for the site is a lot of the target customers, which also increased the conversion rate of the site. This article is by Wang Jishun SEO Blog http://www.wangjishun.com original, reprinted with copyright, what questions can and I interactive exchange.