Crisis of bad trust in group buying websites: Invalid movie tickets for group buying

In order to spend the last six Chinese Valentine's Day with his girlfriend, Mr. Wang bought a movie ticket for the original price of 100 yuan on the Internet for 29 yuan. However, after the purchase, I was told that I had to add another 15 yuan to watch a large film, and I had to pay online within 15 minutes. Wang hurried to remit the money, and the result was that he had not received the confirmation information until the time limit was exceeded. The reservation was canceled, and the program of watching movies on the Tanabata evening was ruined. The customer service told him that this was due to network delay. He could change the movie tickets for other occasions but could not refund the tickets. The problem is caused by sellers, but the consequences are borne by consumers. John is very depressed. The reporter learned from the lawyer that the seller should be responsible for technical reasons, and the refund is not a overlord clause if a problem occurs.

This is undoubtedly an embarrassing and angry situation during Chinese Valentine's Day. In particular, if the seller fails to solve the problem, the seller instead pushes the responsibility to the consumer, which makes the consumer "very hurt ".

From the above case, we can see that, first of all, we wrote on the website that 29 yuan bought a movie ticket with the original price of 100 yuan, but it suffered a price increase after being orderable. This is a typical implicit consumption. Second, the problem caused by the merchant should finally be settled by the consumer. If the problem arises, the refund will not be considered a overlord clause. A group purchase encounters two traps, even if the price is lower, it is not acceptable to the consumer.

"You can't afford to hurt people who play group buying. You can't afford to hurt people !" Many netizens use popular roar to vent their dissatisfaction. As consumers get increasingly familiar with group buying, their awareness of rights protection is also increasing. sellers who want to use group buying websites for marketing are no longer useful and will only cause strong dissatisfaction among consumers.

If users are not satisfied after consumption, they will make negative comments in the group 800 group buying complaint area, which will undoubtedly have a great impact on the business reputation of sellers and group buying websites. The damage to the business reputation is often hard to recover, and the loss of loyal customers will be a heavy blow to the business image. Similarly, for a group buying website, a satisfactory purchase will result in a consumer's distrust of the website, and it is likely to be listed as a blacklist.

Therefore, the Group Buying website should sort out the merchant resources and combine the merchants that really need to be promoted with consumers. In this way, the discount is greater, the service is better, and disputes are not prone.