CRM Market and Zoho model

With the development of the industry and the improvement of users ' cognition to CRM, the Chinese CRM market is transitioning from a long-term to a mature stage, and the competition of the whole industry is also facing unprecedented intensity.

Incomplete statistics, the domestic large and small CRM manufacturers have more than 600, China's CRM market, although defined as a large mine, but the current part of the mining is only the tip of the iceberg, coupled with the current fierce competition caused by the cost surge, resulting in CRM vendors into high input and low output embarrassing situation, began in 2015, China's CRM market will usher in the shuffle, products are recognized, strong enterprise manufacturers will stand to the end.

Strong alliances, seeking breakthroughs

As we all know, Salesforce is sitting on the top of the online CRM business, working with Microsoft for a while, deeply integrating its Office products, and making Salesforce more powerful. But Salesforce in the Chinese market has been acclimatized, suffered a tepid market response, a period of time before the industry will be the acquisition of Oracle News, to seek a breakthrough, Xu localization of the deployment can make Chinese users more trust in this international brand.

In contrast, Zoho, one of the world's leading providers of SaaS Cloud Services, is also the Chaser of Salesforce, and has started its deployment in China early on, Zoho chose to work with the digital star of the Hundred will be acting and operating as early as 2007, Hundred will start deploying Zoho SaaS products in China. The recent release of Zoho data center in China's news, making Zoho CRM in China's prospects are more optimistic.

Single CRM function difficult struggling

At present, the functional similarity of CRM products is very high, most of the products are similar in standard function, it is difficult to meet the special needs of all walks of life, unless provide complete custom services like Salesforce, but so the small and medium-sized enterprises in the Chinese market can not accept the high cost of customization. Zoho gives the solution is through the integration of modular products, that is, relying on CRM, when the enterprise needs a certain module enhancement, then do the purchase integration, such a practice is worth learning, that is, reduce the cost of enterprise deployment, but also let different business needs have a richer choice.

Mobile CRM Virtual Hot

Although the concept of mobile CRM is very hot, but the current pure mobile CRM is also more idealized, in the actual application of the enterprise has a lot of limitations and unknown factors. At present, Salesforce, Zoho, and most of the CRM vendors have adopted the PC online + mobile app model, which is more secure and more recognized by enterprises than the pure mobile CRM.

CRM shuffle will be to, but no doubt, the last to stay, must be those who really solve user problems, and strength, can be in the long-term test based on CRM.

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In fact, a good product, better than anything. Do not worry, things have its growth pattern. But you can't wait when you're in a hurry. How to say, when it is time to do things, early too late is not good.

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CRM Market and Zoho model