Current football system and problems

I have no confidence in Chinese football. I don't think there is anything to be surprised when I enter the world cup. I think it's a great experience from the folks, in the end, I won the "Most unmotivated team" and other awards.
I hope that Chinese football will soon collapse, and no other shit league games will be out of sight.

Current football system and problems (reprinted)

Over the past 10 years, many Chinese soccer companies have participated in professional soccer events, from Dalian Wanda to Sichuan Quanxing, from Guangzhou sun god to Shanghai Shenhua. The name of the team is constantly updated, and since professionalism, the investment of each club has exceeded 10 billion. The huge investment relies on the support of many sponsors. But as a sports industry, how much does a football club produce? Yang zuwu said that all clubs are compensated.

The income of a football club is divided into three types: title right, advertisement behind the chest, and box office revenue. According to these three major sources of revenue, Senior Football commentator Li chengpeng calculated an account for the club. The revenue of Super League teams from naming rights is about 10 million a year. There are one thousand and two, 3 million, and 8 million lower. Advertisement behind the chest, with an income of 4 millions or 5 millions. As for the box office revenue, as the entire market is currently sluggish, the box office revenue for each season is about 3.3 million. In addition, the annual sales of players and some income from the Chinese Football Association totaled about 20 million. However, the expenditure of the club for labor costs, player transfer, management and operation, and fixed assets is considerable. Li chengpeng believes that the Super League club has to invest 5 to 6 million yuan a year, and between 5 million to 6 million yuan, his income also ranges from 15 million to two thousand 2 millions or 3 millions, which has a loss of more than 30 million.

In addition, if the club wants to win the championship, it also needs to spend a lot of money to buy stars and provide various bonuses. In this way, the investment will be 7, 80 million or more, and the loss will reach 40 millions or 50 millions. The huge investment and output gap have left many sponsors afraid to stay in the club for a long time. After gaining some popularity, they leave. The name of the club changes constantly with the change of sponsors. Li chengpeng believes that everyone is throwing money in it, but many of them are not rewarded.

Yang zuwu spoke to the sponsors. A football club is like a money-burning game. In addition to football, an enterprise cannot earn money from it. However, football industrialization has been shouting for more than a decade, with the aim of making football a profitable industry. Why can't football make money? Speaking of this, almost all clubs complain that the Chinese Football Association has too many rights, and the operation permissions of the club are very small.

The Chinese Football Association is a semi-official organization responsible for all kinds of football events throughout the country, with the final decision-making power of the event. Its directly affiliated enterprise, fortebao, is the only Football Industry Development Company of the Chinese Football Association. It enjoys the Commercial Development Right of All the competitions and activities of the Chinese Football Association. The Chinese Football Association has three main sources of income. That is, TV broadcasting right, title right, and site advertisement. One of the most profitable items is the TV broadcasting right. This year, the Chinese Football Association sold the TV broadcasting rights to Shanghai Oriental TV for three years at a price of 0.15 billion yuan. The second source of revenue was the title right. The title right of the Super League was sold to Siemens and the contract amount was between USD 4 million and USD 8 million. The third part is the venue billboard. The three types of income are more than 0.1 billion yuan. These incomes will be allocated to the clubs after the Football Association holds a portion of them. Li chengpeng believes that this is where all Chinese football clubs, whether they are super league clubs, the club of zhongjia, or the club of Grade B, are not satisfied with the Chinese Football Association. That is to say, the Football Association has not invested a penny, you did not take any risk, but then you took the money away.

Each club believes that the Chinese Football Association, as a management institution, has not made any economic investment in the football team and has no risk, but has taken away the property rights of the professional league. In addition, the Chinese football association is not operating well in football product marketing and promotion because it has no immediate interests. Football Clubs have been stuck in an economic dilemma because they cannot operate and develop independently. This time, it is not just Guoan, but also Shanghai, including Dalian, including Sichuan, which is in conflict with the Chinese Football Association in terms of economy, so it often has to quit.

Alas! In a word, the root cause of Chinese Football is to use an administrative system to kick the market. In the old saying, there is no rule to be a square. For Chinese football, the most fundamental thing is to use the market rules to draw this circle. Maybe the football in the eyes of fans is round only when it comes.

So should the Chinese Football Association participate in the management of the team too much? For more information, see football companies outside China. Check whether they make money. Take the English Premier League as an example.

The approach adopted by the UK is the major league of occupations. Members of the Alliance are composed of various clubs. The clubs are shareholders and account for different proportions. In the UK, there is also an institution similar to the Chinese Football Association called the FA, but the FA cannot play a decisive role in the operation of the club. Major League professionals are responsible for club operation, marketing, and brand promotion.

Because the members of the professional league are football clubs, the operating quality is directly related to the economic interests of the team. The club's income mainly depends on television broadcasting right, advertisement, and box office income. Among them, TV broadcasting right is the biggest piece of cake. At present, more than half of the top 10 football clubs in the world, except Manchester United, earn more than half of their income from television broadcasting. The top league club, with a total revenue of 0.2 billion euros in 51.4 million-83.6 million, and TV broadcast revenue (33% euros) accounted for of total revenue, the second-runner is the Italian League's Juventus Club, which has a total season revenue of 0.2 billion euros, of which TV broadcast revenue (18.3 million euros ), it accounts for 54% of the club's total revenue. The third-ranked Italian AC Milan Club, with a total revenue of 0.2 billion euros, of which TV revenue accounted for 0.2 million (55% billion euros ). If football is operated as an industry, it is necessary to rely on the market, build a business platform, and develop progressively like other industries.

Reporter: Luo Yin Xiong manlin