CX-5 can complete Mazda turnaround

Mazda once again overlooked these surface efforts, showing a typical engineer thinking, after all, the comfort of the equipment is relatively simple to install, and the main passive safety configuration of these, consumers can not purchase and then increase the match.

This kind of thinking can be recognized by Chinese consumers, but also to market testing, after all, the domestic car or face consumption is mostly, leather, navigation, xenon lamp is very important to them.

Only those who have a little research on the car's knowledge can pay attention to and compare the differences, how many Chinese consumers will safely put in the leather, reversing radar before it is an unknown. From this point, Mazda for the CX-5 localization after the configuration, appears to be inadequate optimization.

The second is brand issues. To date, to be able to clear FAW Mazda, Changan Mazda CLEAR division of the consumer is still a minority, in addition to the old Mazda users, most first-time car buyers, or is very capable of playing the home modification of the game easy to mix the two, often to Faw Mazda asked whether there is CX-5, To Changan Mazda Shop to ask whether there is Atenza (the new Mazda 6), the result of course is disappointed to return, if not enough persistent consumers will turn to other models and go. There are many people because FAW Mazda and not optimistic about CX-5, really let people laugh and cry. Therefore, how to strengthen the brand image of Changan Mazda, Mazda must start to take some effort and time to do.

The last is the commonplace problem of market operation. This is Changan Mazda has been the old problem, even called a stubborn disease. Because of the Mazda culture in the technology, manufacturing, leading to market, marketing is always relegated to the second seat. Can in China such immature market, the bouquet is afraid alley deep, propaganda not to go out, what all useless.

Fully to the consumer to explain the product design concept, the product advantages of the focus of expression, is Changan Mazda needs to be reinforced. At present, Mazda in the promotion of product concepts, often too abstract and technical, lack of human expression and communication, advertising films are also made of the metaphysical, ethereal supreme lack of realsense, not able to fully express the advantages of the product.

In today's internet era, Changan Mazda needs to do some in-depth homework, research how to put the Internet microblogging, network video marketing to the extreme, referring to the road view, wing Tiger, this is the CX-5 can expand sales of the key.

CX-5 can complete Mazda turnaround