Dangdang CEO Yu: Don't treat me as a woman

Dangdang Joint President Yu is worthy of the female strongman. Recently participated in Beijing Television financial Channel "Weekend Hall of Fame", we gathered, in the moderator's guidance, discuss how to face the "female boss." A guest is talking, "don't treat her like a boss, she's a woman first." "Yu is worthy of Chongqing girl, to the guests head-on-" if the staff look at me, I will first give him two big mouth. ”

The president's "tough" shows.

Indeed, both in terms of appearance and character, Yu-yu obviously belong to the kind of capable and resilient women. After the thick lens, the eye is calm and has the penetrating force, the face hangs the soft smile, the smile with a hint of cunning. Yu Eloquence steady, astute and wise.

Work according to the procedure

It is a Yu habit to do things according to the procedure. Once, Yu and a reporter agreed in a book bar to interview, before the reporter received a clear itinerary. Yu said this place she only 3 years ago, and then went back to draw a picture on the computer, and sent to the company's administrative department, the reporter received the picture is the original she painted.

Yu said: "I finished one thing, is not willing to repeat the second time, so I may be a lot of things modeled, templating, as I now use the document is my 93 years of that mode, I think, people's energy to play a high efficiency, do interesting things. ”

Once, Yu Yu went to the country for a weekend, the company's department managers have been recruited to the meeting, if someone else, this phone may be a morning ringing, and her phone is not a morning, because each of them have a clear picture, and even clearly tell them where the road imports, about how many meters, There's a gas station on the left, a right turn, and so on--it's Yu's habit of strictly setting and respecting the rules while maintaining a moderate degree of elasticity.

For the online retail such a trivial and meticulous industry, women's natural carefulness and patience by Yu play incisively and vividly.

Perhaps because of this, when all the way is more stable and orderly.

"Things are neutral." For a female CEO, Yu that it is important to learn to stick to the skills, women are more likely to give up their ideas, but as a CEO, some of the comments must adhere to. This time people treat men and women of different standards appear, a woman insists on her own opinion, people will think she aggressive, a bit of teeth, and a man said the same thing to do the same, people will only say that he stands firm, assertive. Yu also encountered the situation, she is very insistent on the principle, people will say that she is strong offensive, and if a man insists, people think he is very good. For this confusion, Yu Yu to the female CEO's advice is: The company must have an ordinance, some things must adhere to, do not consider yourself a woman, things are neutral, do not have to think too much gender, do not need to think so much.

Yu that his personality is more neutral. This is the advantage is also a disadvantage, the advantage is to consider the reality of the problem, the disadvantage is conservative, may miss some better opportunities. Because she wants to be calm and realistic, it may not be a good cheerleader sometimes.

Yu think women are more likely to adapt to the environment, men are the hard, women are flexible, in the middle of Wall Street managers, women accounted for 40% of the number of employees, but to the senior managers accounted for only 2%, Yu Yu think that is because the professional potential of women did not play out, There are a lot of women's own way of thinking to hinder their own development, and later did not go up.

Rigorous work is also the advantages of Yu, and at the same time the disadvantage is to see others are not rigorous is very anxious, she slowly understand that different people have different ways of doing things, have difficulties, should learn to tolerate.

When a technology company like this, Yu Yu think that he has a lot of things do not understand, if the staff too much interference, will suffocate everyone's ideas and innovation, so she is very decentralized.

The advantage of being when

After graduating from New York University in 1992, Yu founded Tripod, a corporate finance consultancy in New York. By the summer of 1996, Yu met Li Guoqing, who was married in New York in October, and joined Li Guoqing, the founder of the company, engaged in the early work of the online bookstore-the construction of bibliographic database. In the 1999, they co-founded the Dangdang bookstore.

Both of them are joint CEOs, but there is a division of labor, Yu Yu is responsible for when the customer service, logistics, technology, personnel, administration, finance, Li Guoqing is responsible for marketing, marketing and procurement department. Colleagues said that the creative departments have Li Guoqing taken away, functional services of these laborious departments are managed by Shilai.

When the process of development is not smooth sailing. In 2001, because of the loss of confidence in online marketing, more than half of the professional managers to leave when-of course, with the development of Dangdang, many people choose to return to the time. In the 2003, they also faced a decision to stay or leave because of disagreements with shareholders over the level of management ownership.

Fortunately they survived, and in 2003 basically reached the break-even, 2004 sales have been comparable with the Beijing Xidan book Building. On this basis, they maintain a growth rate of 200% per annum. 2004, accounting for 40% of the total online retail share.

Some say they have completely copied Amazon's model, and Yu does not agree with it. Yu that they have created their own unique ways in many ways. The United States online trading system is very developed, the general use of electronic billing, and in China still do not have the conditions, their goods to pay the same embodiment of the internet shopping convenience. There is no country in Germany, the United States that covers the entire logistics system. They took a form of an alliance with the local Express company. Now when you can in 66 cities nationwide E-commerce Business, depends on these small express companies. It is their advantage to work in China to adapt to China's national conditions and identify with the status quo of China.

Today's when, is a diversified management team's "Big store". Now, when it has become China's busiest audio, video, books and music websites, "resounding" for the vast number of readers to dedicate a sumptuous feast. Yu, the man who was at the helm and the executor.

Yu Resume

May 1965 born in Chongqing;

1986 graduated from Beijing Foreign Studies College, majoring in English, received a bachelor's degree;

1986-1987 years in Babukockwelkox company Beijing Branch as the U.S. General manager translation and secretary;

1987-1988 years of Master's degree in International Studies at Oregon University;

1992 MBA degree in Finance and international business from New York University School of Business Administration;

1992-1997 years in the United Kingdom founded Tripod International Company (enterprise mergers and Acquisitions Financial advisory company);

1996, married with Li Guoqing and co-founded the bookstore and the joint president.