Dangdang Yu: The first step in innovation is plagiarism

2004 Valentine's Day, the air is filled with the smell of roses. The originator of international E-commerce, online book sales overlord Amazon came to China with 150 million of dollars, to Dangdang sent a sky-high price rose.

This fund is in the "Happy enclosure" stage, and another "close Combat" network of Excellence is the overall upgrade of Dangdang, the meaning of the very important.

Businesses are aware that price is the key to attracting consumers. "In nurturing the market stage, low price is the most important means to attract customers." "So, when the network launched its" 48-hour Snap "promotional campaign and was successful, Dangdang launched a" parity system ", that is, through the Internet real-time query, found that there are other sites of commodity prices than their own low, Dangdang will automatically lower their own similar commodity prices, and maintain with each other at least 10 % of the price advantage. Less than a week after the system opened, Dangdang's daily sales doubled. Be "provocative" network of excellence will not sit, and then launched the "1-yuan freezing point" price, that is, a daily launch of 10 1 yuan of special products. Unwilling, also can not be a weakness of Dangdang immediately launched the "1 Yuan shopping", the difference is dangdang to the network of Excellence 10 products expanded 100 times times, a total of 1000 products launched! Dangdang Joint President Li Guoqing with the posture of desperate to shout out slogan: "If the excellent dare to all the goods are reduced to 1 yuan, when the price must be 9 cents to the end!" "The confrontation, the smoke, almost to the extent of leaving no room for opponents."

Price war is only two companies in the epitome of fierce competition, product line expansion, regional expansion and infrastructure and other areas of contention is no less than the price war between the two sides, and more far-reaching significance.

For the battle against the Dangdang, the 150 million dollars at this time is tantamount to Amazon gave itself an atomic bomb!

There is no free lunch in the world. This rose or the atom bomb to be exchanged, is Dangdang's absolute controlling power.

Yu, another joint president and former Wall Street consultant, has always stressed that the management team has to hold control. In Dangdang, Yu Yu is responsible for financing negotiations.

Amazon insisted on acquisition, Yu Yu only accept each other to do Dangdang shareholders, finally because the willingness of both sides too big gap, the negotiations terminated.

Amazon immediately acquired 75 million dollars to become the arch-rival network of Excellence! Just still in consultation with a strong partner, in the blink of an eye to the world's most powerful opponents standing in the home of Dangdang's door!

"Returnees" have an advantage, is that the capitalists have been repaired, will make people very tough, and learning ability is very strong. Yu says he is best at learning and believes in the value of this quality. As the co-CEO of Dangdang, she did not mince the "copy of the Amazon". Amazon's president, Bezos, struggled through the turbulent years of the dotcom boom, resisting pressure to compete with the powerful traditional retail industry, and the only CEO who did not resign when the dotcom bust was broken. When it comes to Amazon's faithful imitators, "I'm more familiar with Amazon's financial statements than some Wall Street analysts." I'm going to compare it to the indicator. The latest result is that we have only a stock turnover rate of 9 indicators that is not as good as it. "It's not just about who you are and how you're dealing with your opponents. Concerned about the development process of the Amazon, so that Yu understand what difficulties in the past Amazon has encountered, today's when the inevitable will encounter, what can be overcome, which is a company's lifeblood, can not give up and so on. This allows her to know what to do next when she faces a formidable opponent. When you get a 11 million dollar investment from Tiger Fund. Yu said the money could not move. "Amazon has not been able to parry this year, but it cannot be underestimated. Keep the price war with them next year. "Our main goal is still to occupy market share." Yu told her shareholders that Amazon had been losing 8 years in a row and had invested 5 billion dollars before making a profit. "It's a gamble, and it's not necessarily the last." But I believe this is one of the directions that I see right now, and that is not wrong. ”

This is a woman of extraordinary courage.

Yu's courage stems from her admirable ability to learn, keen adaptability, grasp the ability of various opportunities, as well as her unique understanding of failure: "I think the success of the people or success of the enterprise or success, it must be encountered, experienced more setbacks than others, because life is a probability of the game, The more The fall, the more lessons, the more tenacious, the next attack will be more beautiful, more promising success. ”

Reading

In the May 1965, Yu Yu was born in Zhongqing. Mother to her high expectations, hope that her daughter to do the Chinese Madame Curie, "the chemical elements of the periodic table there are three elements have not been found, you'd better go to solve this problem." "So Yu was required to have excellent grades in the door.

Yu's ideal is to test science and engineering when engineers, unfortunately, when her eyes myopia has reached 650 degrees, and astigmatism, in accordance with the college Entrance Examination rules, myopia more than 650 degrees of people have a lot of science and technology are limited to apply. Yu and his mother had to give up their ideals.

1980, Beijing Foreign Studies Institute branch recruit a 6-year consistent English experimental class, 2-year matriculation, 4-year undergraduate, 15-Year-old Yu was admitted. When the preparatory study is over, Yu Yu chose to stay at the Beijing University, when facing the choice of staying in the undergraduate course and taking the college entrance examination. At this time she has her own new life ideal: Like "news broadcast" in the Zhang, Wang Haijong, Tang like, do translation.

Yu has a theory: a person every day to jump up a jump, and a person does not jump every day, the cumulative change is very obvious. After more than 20 years, the person who jumps every day is certainly different from the person who does not jump.



In the 1982, most people were reading "full-time". Yu's career began in college, not to wash dishes for a living, but to make full use of his foreign language expertise to translate for conferences and negotiations. Almost every time, like coal coke quality problems such as some extreme professional knowledge, her solution to this type of problem is bad, in advance to find someone to consult clearly, and then immediately to the actual combat. It is a real side of the learning side of the day, but also a lot more than the students around the busy day. The most direct benefit of this "jump up" experience is when you graduate, she did not go to the assigned 78 yuan per month salary unit work, but to 800 yuan salary, went to the previous she has been working for one of the company Babukockwelkox company Beijing Branch, as the U.S. General manager translation and secretary. At the same time, Yu Yu still teaches English part-time at about 130 yuan per hour. In 1986, she became a rich family with a one-month income of almost 2000 dollars to her graduation.

In the process of participating in the negotiation of the translation, she deeply felt the gap between the two sides of the negotiations, many such as her father's generation from engineers to managers of businessmen, in the negotiations with foreign companies are only their own tact, and foreign companies are the negotiators are well-trained, both business logic, more business intelligence, The gap between the two is like a basketball match between an amateur and an NBA player. Yu want to be a player like the NBA. She began to write an application letter to a foreign school. Coincidentally, she had a chance to go abroad, using this rare opportunity, Yu-Yu won the Oregon University interview. In the fall of 1987, she received a letter of admission from Oregon University and came to the United States.