Decryption we read the important information from the Baidu statistics

In front of a write called decryption Baidu want to get information from statistical tools, this article is mainly about Baidu want to know from the statistical tool information, today to talk about what we can read from the Baidu statistical tools and what information to analyze the site is from a variety of data, These data information can help us to better understand what our website is not. Now let's talk about what useful information we can read from the Baidu Statistics tool.

First, the website overview

　　

In the site overview we can see the site today and yesterday's traffic, can compare with yesterday's traffic is a rise or drop, if it is continued to rise, is naturally beneficial to the site. Here is a few data about the user experience you should pay attention to, IP and PV. IP High description of your promotion is good, the higher the PV represents the content of your site can attract users, that your content and user experience is doing pretty good. There is also an average length of visit, if a user stays on your site longer, indicating that your content and user experience do a good job, if your PV low and average access time is very short, then you need to improve the site. If your PV and average access times are lower than the average for your industry (and we can't know what PV and average access time is in this industry), then your site rankings will be adversely affected. The bounce rate is, of course, the lower the better, depending on your site's user experience and content. In fact, PV, the average length of visits, bounce rate is a reflection of your site user experience and content is an important indicator of good or bad. This has been from the chain for the Emperor era to the user experience as king of the era. These data are quite important.

Second, the source of traffic we need to know where the flow of their site from, so we can know where we do the promotion is used, where to do the promotion is useless. Useful we need to increase efforts to promote, in the useless place to do the promotion next time will not go.

　　

From the picture can be seen, I this enterprise station 56% is from the search engine, direct access to 26%, outside the chain access 17%. Personally feel this proportion should be more healthy, unlike some sites rely on search engines, 80% or 90% of the traffic from the search engine, which is more or less a bit of concern, the single source of traffic is very dangerous, remember before read an article called not do SEO site will die only do SEO site life as dead

, which introduces very clearly the risk of a single source of traffic.

Third, search term search term this is to see traffic statistics friends will see, see what users are searching for what words came to my site. There is also an important role can be used to dig long tail keywords, and sometimes we will find that users are searching for some of the words we do not think of the word came to our website, these search terms are we to understand the user-shaped as an important reference factor. In particular, digging out this kind of partial door, and very accurate keywords to improve the conversion rate is very helpful, and this kind of word is quite easy to do up.

Four, external links this is a fairly important data that deserves our look. A few days ago I saw the latest article called How To do external links, which tells an important point of view, that is to do with the flow of the outside chain, someone click on the external link, only so that there is no loss of the original meaning of the chain.

The page you visited will tell you which pages your users are looking at and whether they will improve the conversion rate. If not, then you can recommend a number of high quality pages to improve the conversion rate for users to see.

The page click Figure this should be the characteristics of Baidu, as if free public this function is Baidu statistics, and even a lot of statistical tools do not have this function. On this basis we all have to install Baidu statistics, through this page click on the map can see the homepage of our site which links are users like. Once we have done a test, we write in the column is the generator lease, every day site this place is quite small, then changed to rent the lowest price, and later found that this column has become the highest number of all column clicks. This also shows that before our optimization is not in place, through the page click on the picture can be effective to improve the site.

Seven, geographical distribution this if it is to do geographical products, then it is very necessary, if your product is not a regional, it seems that there is no great need, after all, we are not to do the bidding.

Eight, loyalty to see how many people on your site to see the number of pages, in fact, these PV difference is not very big, but also worthy of our attention.

The ninth, Baidu collects the quantity inquires many people in order to obtain own website accurate collection only then was forced to install the Baidu statistics, but the personal feeling and rankings are not much of a relationship, of course, if it is millions of tens of thousands of pages of major stations, mainly rely on the long tail of the key words of the large portal station is very necessary, See how many pages Baidu has included. The rate is how much, if the rate is too low, indicating the structure of the site is problematic, so for the major stations to know how much of their site included is very important, but for some enterprises to collect dozens of of the site is not meaningful, of course, we can be bored to see.

In fact, personally think that from statistical tools to get the most important data information should be reflected in the user experience, such as your site bounce rate is how many ah, PV value, loyalty and other information, if these values are relatively low, then you should find ways to improve the content and layout of your site. I most value is this a few, other information is to take a look, of course, is also very useful, in fact, I have to see the habit of traffic statistics every day, of course, have come up with this little experience, have the opportunity to share with you, the article content by the meat sheep breeding http://www.yidett.com/original feed, , reprinted with links, thank you!