If you carefully read the article about page optimization in the Alvin's Seo blog, you may know that the website page has some negative impact on Seo, these negative effects may cause some obstacles to the user experience of the website. In the current situation where Baidu attaches great importance to the user experience, we do need to do some work for these negative effects. First of all, let's take a look at the disadvantages of Alvin's paging for our search engine optimization: 1. Added invalid clicks for users. The page stay time is short and the bounce rate is high. 2. There are a lot of repeated content, and the page title and URL have diversified meanings. 3. Determine and add the alt attribute of the page image, increase the workload of editors, and increase the load on the webpage loading server. 4. The relationship between the core content relevance of the page and the bearer of the next page is easy to confuse, which may lead to indexing errors of the cable engine. 5. pagination will lead to scattered links, anchor text, and PageRank's target page pointing. It makes the search engine difficult to determine the page number as the weight transfer page. To address these five disadvantages, let's talk about some of my own ideas: 1. The bounce rate is high for users' invalid clicks and stay times. The search engine is also very vague about this part of algorithms because it depends on users' preferences, we don't know how to control the bounce rate to make the webpage more in line with the search engine requirements. The uncontrollable factors here are too strong, so the only thing we can do at this point is to please users, through exquisite content to attract users to stay, I personally think there are three points for reference: A. The content is full and the layout is clear, reducing the reading burden for users; B. The pictures are exquisite, attract Users to click and stop on images. C. Website guidance to avoid traffic jump losses. 2. Because of the large amount of repeated content produced by pages, especially the repetition on the webpage title, it is the most obvious. For example, if we use a lot of programs to dream about CMS and Wordpress, we will encounter the paging problem, although many may have noticed this problem, many websites still ignore this problem. For example, the well-known webmaster website A5 and chinaz did not pay attention to the differences in paging titles when paging: A5 paging title Chinaz paging title Of course, this may be a bit of a flaw, but the solution is very simple, so that each page title is different, the title can be written as "topic title + page number + website title ", the solution for paging the CMS column list is: (the original code is not correct. I will write my own code here) {Dede: field. title/} {Dede: pagelist listsize = '0' listitem = 'pageno' runphp = 'yes'} @ me = html2text (@ me ); @ me = trim (@ me); If (strlen (@ me)> 10 | @ me = "1") @ me = ""; else @ me = "-No ". @ me. "page"; {/Dede: pagelist}-{Dede: Global. performance_indexname /} For WordPress, a good solution is to use the all in one Seo pack plug-in. As for other programs, there must be a good solution. Here, we won't be ugly because we don't know much about the technology. 3. The most frequently used paging is image information, which involves two problems. One page may increase the workload of the staff. In addition, although the loading of a single page is faster, however, it occupies a large amount of storage on the website server, and too many such pages will inevitably affect the website's performance. performance optimization is the basic requirement for the hardware of large information websites. 4. It is difficult to control the paging of the core page content, because you do not know which page is split to meet the core purpose of the page, I do not know how the search engine will capture these pages, and it is worth noting that these pages will inevitably form some internal competition, it may also cause problems in the search engine results. In response to this problem, I found an example. 27 meiyue net specializes in sharing beauty information. I clicked an article on the homepage and Baidu recorded it very well, however, after a closer look, I found that the search result page displayed by Baidu is titled "water or jujube water Promotes metabolism-skin care techniques-Beauty ": Baidu indexed title display The title displayed in the search results is different from the title "Wash your face and remember to use cold water-skin care techniques-Beauty" on the webpage, and the title "ol seven best skin time to get rid of" Desert "troubles, after careful observation, we can find that this title is the first title in the navigation of this article at the bottom of the page: Title text appearance This case may be quite special, but it just proves that the pagination of the website webpage may lead to misleading crawling by the search engine, so that the title of the webpage that he thinks can summarize the webpage information will be automatically crawled, however, if we want to use this page to obtain the traffic of words such as "best skin time" and "cold water washing", we will not be able to get a good ranking and display, because in Baidu's view, this page is irrelevant to the two words. 5. Internal links play two major roles in the website. On the one hand, internal links are used to capture a webpage by search engine spider. More portals bring more opportunities for crawling, only webpage indexing can lead to the opportunity to get sorting. non-indexed webpages are a waste of resources. Therefore, increasing the website indexing ratio is more advantageous than simply adding a website to the indexing volume; On the other hand, the PageRank-based principle is used to transmit weights for other linked pages. If the weights of a page are distributed to these pages after pages are displayed, the total number of links added to these pages must be much larger, so the final weight transmitted may be only a small part. Although this theory is just speculation, however, it makes sense to think carefully. We cannot determine which page has a higher weight. In the end, as mentioned in, Baidu cannot determine the core theme of the webpage and needs to analyze it on its own, then it may be different from your original intention. Some friends say that adding canonical to the webpage can determine the uniqueness of the webpage, however, in his answer on the 8.10 Day, we found that Baidu does not currently support canonical. We hope to join canonical in the future, as he said, this makes it easy for search engines to capture weight pages, so that they can focus more on links, anchor text, and point to the target page of PageRank. |