Deep analysis What should be the focus of friendship links

Site optimization is divided into station optimization and outside the station optimization. Outside the station optimization is what we often say outside the chain construction, we are very clear, now the search engine outside the chain of inspection more and more attention to quality, the previous rely on mass link can improve the ranking of the method has not worked, so how to do high weight outside the chain has become our webmaster friends are very concerned about the topic. No idea, friendship links are all of our external chain in addition to one-way links outside the best quality outside the chain. Today, let me webmaster friends to talk about our friendship link exchange must pay attention to the problem, so that the role of friendship links to play to the maximum.

First, the quality of the site itself

This is the exchange of links the first factor to consider, if the other side of the site is a garbage station, then there is no need to exchange. That's because if we're all uncomfortable, then we don't want users and search engines to look comfortable. Check the quality of each other's website how can from three aspects to inspect: 1, the website design we must observe each other's website to be consistent with the user experience and the search engine request, including the website title setting, the navigation setting, the keyword density and so on. 2, the site content of the original content of the majority or collection, reproduced mainly, the original site general weight is relatively high, if the other side of the site's content is to collect, reproduced mainly, the exchange will need to carefully consider, such a site is very easy to K. 3, the site outside the chain of the main view of the site outside the chain of quality how, if the other site is flooded with a lot of junk links and invalid links, or the use of software to send out the chain, then the exchange also need to consider carefully, such a site is also very easy to be K, their own site will be implicated.

Second, the website relevance

Now search engine external chain relevance of the investigation more and more attention, and their own site relevance of the site to do friendship links, the weight of their own gain will be higher, conversely the lower the weight gained. Correlation is divided into complete correlation, general correlation and completely irrelevant. Full relevance refers to each other's website theme and content is completely related to their site's theme and content, such as my website theme is about selling cosmetics site, then if the other side of the site is also about selling cosmetics, this is called the complete correlation. General relevance refers to each other's website subject and content is related to the subject and content of their own site, for example, my website is about selling cosmetics site, then if the other side of the site is about selling women's products and include the sale of cosmetics, this is called general-related. Completely irrelevant refers to the other party's website theme and content is completely unrelated to the subject and content of their own site, such as my website theme is about selling cosmetics site, then if the other side of the site is about selling electrical sites, this is called completely unrelated. We are doing friendship links as far as possible to do with our site completely related to the site, of course, this is more difficult, if you do not find such a site to exchange, we can also be appropriate to release the conditions.

Third, view a snapshot of the Web site

Although the snapshot of the site can not directly reflect the weight of the site, but we can update the pace of the site to determine the speed of the quality of the site. Under normal circumstances, the faster the site snapshot update, the Web site by the search engine spider crawling more and more, such a site will be more popular search engines like. Then with such a site exchange links, will soon be able to play an effect; if the snapshot is updated only once in a long time, then when you exchange the link after a long period of times, the effect of the chain will be revealed. Under normal circumstances, we consider the time of the snapshot in three days to seven days are OK, not more than 10 days, more than 10 days can at least say that the webmaster is not very good to maintain the site.

Four, about the PR value

I believe, now a lot of seoer in the exchange of links when the PR value will be considered, of course, this is not not, because the PR value or to a certain extent reflects the weight of the site. I need to explain here, we only need the PR value as a reference, must not be infatuated with it, not because the other side of the PR less than their own, ignore it. In fact, my own website membrane Law family http://www.mfsj1908.com in the exchange of links, the basic is to ignore the PR value, this is because the PR value in 5 below basically is not much effect.

Five, the site's keyword ranking

The site's keyword ranking is the site's high weight of a final performance, under normal circumstances, the site keyword ranking of the situation better also means that the weight of the site is higher (of course, not excluding special circumstances). If together with the long Tail keyword ranking is also very good, then the weight of this site is very high, with such a site exchange links, on their own website will also be a very good driving role. About this, we should attach great importance to, because a lot of webmaster friends in the exchange of links when the emphasis on the PR, and ignore this can be said to be a crucial factor, putting the cart before the horse.

Six, the site's export links and the site's links to the situation

The site's export links and the site's links to the situation is a lot of webmaster friends are very easy to overlook a point. We want to see the other side of the home page of the export links to how many examples: Suppose the site's export weight value is 50. Only you and it made a link, then this 50 is yours. If it has an export link of 40, then you have less points. In addition, friendship links we can not ignore the links, to see the other side of the link is not a very advantageous station. The other side has been K's station, and the other side has no sensitive site links and so on.

Check if the other party has cheated.

This is very important, if not carefully examined, then it is likely to be their own site to the other side do a one-way link, their own site not only without weight import, but the loss of white. There are several common methods of cheating:

1, Ladder is exchanged for a period of time after the private chain, which is also very easy to check, only need to check the site every day links to the situation, found this situation immediately deal with.

2, the use of nofollow nofollow is to tell the search engine this link is the user's own edit, no weight to this link, nofollow attribute is a search engine to the site to explain those links are not important to use. A link with a nofollow is not a transfer weight or the weight of the transfer is very low.

3, JS call or the use of the framework we all know that the search engine is not included in JS calls or the contents of the framework, so some stations on the use of this feature, the link to write to JS. Solution: Open the Web page source code, in the source code to search their own web site, if not, then it may be written into JS.

4, prohibit search engine crawling link some use robots.txt file or meta tag, so that the link page can not be spider crawling. Such a station home page seems to have your link and the actual spider can not crawl, these links to your site's weight promotion does not have any role. Solution: Check each other's code to see if the META tag has not used nofollow tags, or use webmaster Helper network to detect.

Viii. other aspects

1, Site and domain website, see the home page is not in the first place. 2, the other side of the site is not by K, this can be from the recent collection of the site to judge. 3, the site contains the situation, the more commonly included in the site also shows that the weight of this site will also be relatively high, of course, this also depends on the quality of the site content, if the quality is very poor, then the more included in the future will be down the possibility of the right is greater. 4, Domain name age is now the age of the site is also more and more important. We try to find some domain name age long, the site is high weight site.

about how to do a friendship link is here, I hope to help you. Friendship Link Construction is a systematic project, we need to take seriously, in the exchange of friendship links we have to consider comprehensively, not because of one aspect is not good, but denied all aspects.

This article by the Membrane Law family http://www.mfsj1908.com Original reprint, please indicate the source.