Deep thinking about the explosion of Samsung Battery

Apple and Samsung, their showdown in the 2013 and the epic, Galaxy and the iphone is the planet's only two star model, the two appreciate and each other for rivals, mutual defeating, Jobs has produced PPT, ironically Samsung is the best follower of the year, And there is also circulating the wonderful idea of Li-kun to determine the mobile phone plan: Samsung's design team, no lack of genius, before the launch of new products, they will provide hundreds of mobile phone design solutions, and then, Lee and his president's office, without exception, have chosen the most similar to the iphone, so, as you see , Galaxy more and more like an apple mobile phone, awkward is, only the shape, the connotation of the difference too far. Samsung has also been ahead of Apple at certain times, such as the introduction of a big screen and waterproof capabilities. I remember one year, the Ice Bucket Challenge in the world is very popular, Samsung PR team took the opportunity to make their flagship phone Galaxy to accept the challenge to highlight their waterproof ability, then they call the iphone, nature, Apple ignored, the iphone is not bad, hit not bad, burn not bad, But can not soak in the water, of course, these events have gone with the wind, a few years, Apple launched a large screen, continue to expand market share, just released IPhone7 also increased the waterproof function, according to the development of Apple, they eminence in the smartphone market day, is not far away.

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Talking about Samsung, the Apple is not around, as described earlier, they have appreciate, once together to seize the entire market 99% of profits, but the past 3 years, the two opponents of the opposite direction, there is a pattern of differences: Apple's dominant power, constantly optimize their products, their own good things not lost, Other good things to use, and can do better; Samsung is declining, Galaxy maintains a stable shipment, but no surprises, like an old man with cerebral thrombosis, and Note7 battery explosion, then completely triggered the elderly brain stem hemorrhage, not only directly affect the Galaxy sales, Samsung shares and credibility, but also in the hearts of consumers to build a heart demon, the most serious, it may directly lead to the disappearance of the Galaxy brand, then, Samsung can only as dell/moto as a complete exit, the human evaporation.

How big is the impact of the explosion, Samsung Battery?

Samsung announced on September 2 that due to battery defects, the sale of the Galaxy Note7 mobile phone, and allow customers who have already purchased the phone two weeks after the replacement of new phones, recalled the United States, South Korea, Australia and other 10 countries and regions a total of 2.5 million Note7 mobile phones, it should be noted that, Samsung's first recall list, which does not include mainland China, is that the battery used by Note7 phones in the mainland is coming from different suppliers, with little problem.

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> First of all, I must admit that Samsung has the courage to release a recall order, to keep the last hint of self-esteem as a giant enterprise, while also the side of the Note7 battery problem has reached the level of "terminally ill", in fact, the past 10 years, the battery of smartphones, every once in a while, Samsung has, Apple is not spared, as to say other miscellaneous brands, but these successive explosions, did not trigger a recall, we are only cruel to ignore, but the accident is very special, on the one hand, the impact of the accident is bad, on the other hand, Samsung and battery suppliers on the Note7 battery using new technology to improve performance , apparently, they were too aggressive. Samsung predicted that Note7 when the season shipments can reach 400~500 million, the fourth quarter shipments may reach 8 million ~ 9 million, but after this service, these sales forecasts instantly died, Samsung's revenue will be reduced by $5 billion, the annual profit margin is reduced by 5%, which is only tangible loss, The more terrifying consequence is that consumers may then have a natural aversion to Samsung.

smart phone After more than 10 years of development, the market has become down-hearted, and in this 10 years of time, suppliers Exchange learning, mutual plagiarism, the design field has no secrets to say, in this context, consumers choose mobile phones, buy mobile phones are a "buy clothes, shoes" mentality, do not expect to wear too much time , only to meet the needs of the present, so, as you can see, in order to rob the market, all the mobile phone manufacturers have adopted the machine sea tactics, strong such as Apple, also constantly extend their product line, they have retained iphone5s this classic model, other such as Huawei, Samsung's model is more enriched, and sometimes, They launched a new phone like a new moon cake, so simple. In such a large environment, manufacturers on the one hand to spell absolute parameters, such as larger memory, higher pixels, more power, on the other hand they also spell "who can not make mistakes", to know in an increasingly diversified market, as long as not make mistakes, the introduction of similar products, always earn some money, as the ugly clothes will be bought, However, in such a diversified supply and demand relationship, the mistake is tantamount to dogma, because of diversity, everyone has the opportunity, because of multiple, consumers also have more choices, so Samsung's huge error on the battery, will inevitably have a disastrous impact on the enterprise.

Samsung Battery explosion, but also to a certain extent caused the consumer's serious concern, after all, the mobile phone is now in addition to air, water, food, the most inseparable from human things. Now, Samsung cell Phone battery exploded, also means that their mobile phone will not be absolutely safe, battery heat, any damage, bending can cause explosion, but humans have been inseparable from the mobile phone, very easy to get SAC kings, in fact, after the Note7 recall incident, The airline has expressly requested that passengers be prohibited from charging Note7 on board the aircraft, while refusing to accept Note7 as baggage; Next, the railway station security, will also be Note7 and fireworks and other items together as flammable explosive items. Public places such as Internet cafes, bookstores, supermarkets and other places, in addition to prohibit smoking, will also prohibit the use of Note7, this mobile phone is expected to be the first only in their own bedroom or open space to use the electronic products, in short, cherish life, away from Note7.

Serious thinking, who caused the disaster of Samsung?

Perhaps, the author's concern only represents a personal point of view, in fact, I can only swear: I can not buy the Galaxy phone, I will tolerate the mediocrity of mobile phones, plagiarism, but absolutely can not accept their dangers. Samsung, with its deep electronic heritage, may keep the brand, but it takes a lot of patience to return to the king, a lengthy process that may take 5-10 years to compensate for the brand scars of the battery explosion, just as it takes a few days to pollute a river, but it takes years or even more than 10 years to govern a river.

In the days to come, Samsung mobile phone to be careful to live, need to tell the consumer phone and SDI battery has broken, to continue to prove that their cell phone battery will not explode, at the same time, to pay extra cost, make a huge profit to consumers, it is possible to let the author such a coward, Take the risk and buy a cheap galaxy Note n+1.

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> Experts have predicted that Samsung's battery events, Apple, Xiaomi, Huawei and other competitors to benefit, but the more opportune thing is iPhone7 since the beginning of the release, the predetermined amount of continuous breaking sales records in previous years, the form of a good, some analysts believe that IPhone7 gratifying sales partly because of Samsung's self-inflicted, suggesting that Apple and Xiaomi should make good use of this opportunity, but frankly, the author believes that the first thing Apple and Xiaomi should do is not take the opportunity to speed up sales, but a good reflection on their own battery whether there is the same security risks, To know that the iphone battery exploded, millet for enthusiasts, they also often make themselves overheated, from the battery process, to logistics and transportation, to the final assembly and testing, need to set stringent quality requirements, strict implementation, especially Apple likes to stick the battery to the phone, the regular maintenance point, Whenever you want to touch the battery repair process, are to replace the new batteries, reported used batteries, which in a large extent to pull up the maintenance costs of consumers, which is why Apple's regular maintenance costs are very high reasons, so, as you see, more and more of the cottage maintenance point began to appear, they mastered the superb maintenance skills, but will not strictly enforce "The battery is not reusable" principle, cottage Maintenance master also just for a new glue paper, to consumer follow-up use left a huge security hidden trouble. The author suggests that as a leading enterprise that needs to bear social responsibility, it is time for Apple to review its maintenance cost, which may effectively reduce the cottage maintenance ratio, thereby reducing the safety potential of the battery.

Samsung Galaxy Note7 explosion, has its positive side, hope that the entire mobile phone market can be borrowed from such a vicious event, to think again and comb the mobile phone industry chain of overheating and madness, of course, we can not always rely on such as "battery explosion" such a vicious event to remind ourselves, More rational approach should be to understand the nature of the development of the law, to save their own greed, remember, profit Vortex no end, life is bigger than the disregard is tantamount to offend dogma. (New discoveries of science and Technology, Constantine/Wen)

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Deep thinking about the explosion of Samsung Battery