Definitions of ERP, CRM, AND Bi

In terms of management philosophy, the ERP management philosophy is to improve the ability to plan and control internal resources of the enterprise. It is important to minimize various costs while meeting the needs of customers and delivering in a timely manner, to improve the customer's service quality by improving internal operation efficiency, it can be said that efficiency is the center.

CRM aims to establish, develop, and maintain customer relationships. Their philosophy is different in the focus object. Compared with enterprise-level internal resource planning ERP, CRM focuses more on the market and
Customer. Because today's customers can access all kinds of products and services through the sales form provided by the traditional market, or find products and services they are interested in through the call center or the Internet. Their consumption
From passive acceptance to active choice. Therefore, CRM is mainly used in departments that are in direct contact with customers. It mainly targets marketing, sales, and service departments of enterprises, including managing the entire customer lifecycle.
Each stage provides enterprises with information methods and functions for customers and purchased products, such as statistics, tracking, and service.

That is to say, if ERP is an enterprise-level comprehensive management application, CRM is the front-end of ERP, and its role extends beyond the reach of ERP.

The Customer Relationship Management Software focuses on managing enterprise customers. At the same time, enterprise customers are also the most important resources of the enterprise. ERP is a comprehensive management of enterprise capital flows, logistics, and information flows.
The ERP distribution system and the accounting module are all reflected. Therefore, the customer relationship management system can be used as a sub-system in the ERP system. Currently, the correct statement should be the customer relationship management system.
The core part of ERP system is the extension of sales management in ERP system, and is the supplement and enhancement of ERP. The customer relationship management system not only manages existing customer resources, but also manages potential customer resources,
Call Center, B2B. B2C, one-to-one marketing, and so on, which are not in the ERP system.

Compared with ERP systems, CRM products focus more on management of sub-sales, marketing, customer service and support. In fact, the value of CRM lies in highlighting the importance of sales management, marketing management, customer service and support. CRM systems can be seen as part of ERP in a broad sense, and they should be able to form a seamless closed-loop system.

Therefore, for real estate companies, theoretically speaking, these two management software are all necessary. In actual situations, considering the company's scale and main business, more is that large companies have more comprehensive OA software than ERP and CRM. for small companies, to reduce costs, more choose ERP.

Business Intelligence (BI) Business Intelligence

IDC defines business intelligence as a collection of the following software tools:

1. End user query and report tools. Designed to support raw data access for junior users, excluding finished report generation tools for Professionals

2. OLAP tools. It provides a multi-dimensional data management environment. Its typical application is modeling business problems and analyzing business data. OLAP is also called multidimensional analysis.

3. Data mining software. Uses techniques such as Neural Networks and rule induction to discover the relationships between data and make data-based inferences.

4. Data mart and data warehouse products. Pre-configuration software, including data conversion, management, and access, usually includes some business models, such as financial analysis models.

5. Lead Information System (EIS, Executive Information System)

This definition should be more academic, and most customers do not understand it. In fact, Bi collects and analyzes relevant information to help you make decisions. Successful BI systems mostly adopt data warehouse technology.