Depth Analysis Taobao search rankings

Taobao as a representative platform in the electric business industry, every day there are countless people to join. On this platform, there are complaints and laughter, but no matter what kind of mentality, the most concerned are the flow of their own shops, the ranking of their own stores. Taobao ranked this free access to accurate traffic channels is undoubtedly the focus of discussion. A lot of people say, know the taste of have, unintelligible also have.

Recently small series also began to run their own shop, first to join with you to analyze the ranking of Taobao.

First step: Judge the baby's relevance.

Why is the baby's relevance listed in the first step? Because the correlation metrics determine whether your baby is eligible to participate in the rankings. Taobao in the calculation of a baby ranking the first thing is to see if the baby is related to the user search. If the user search: Mobile phone, you are a woman selling women in any case will not get the "mobile phone" the word ranking. So how does Taobao determine if our baby is relevant?

1. Whether the class is related.

If a baby is not a similar product, then it must not be the product that the user wants. For example, when users search for walnuts, if your baby is not a dried fruit category, then Taobao will be judged as a search term is not relevant. Here's a quick way to find the corresponding product related class purpose method

　　

2. Attribute to be related.

Today's customers are no longer limited to searching for a large category, many people will search for more accurate long tail words, such as some customers search: Korean version of Women's large, this situation your baby should appear in the property: style: Korean version, Length: Large-length version: Self-cultivation and other attributes.

3. Baby Title related

This is easy to understand, as we often say the title of the party is similar. If I'm looking for John, but you changed your name to Dick, then you're definitely not on my list of questions.

Step two: The nearest Taobao update time

This is known to all. Taobao treasure in general are the distance from the next frame time, the higher the weight, the better ranked. So we're going to have to do a survey on the bottom shelf baby when the flow of the industry is mostly concentrated. (now Taobao products are seven days an update Oh, the general bottom one hours before, ranking the best.) Please arrange the time Oh, the other Taobao search results are updated 15 minutes a day, the night is 30 minutes update. )

In addition to the shelf time, such as window, seven days without a reason to refund, freight insurance, fake one loss of three services can also add to our store popularity points.

Step three: Breaking Baby filter

If the front you are in line with, but before the violation of cheating, that is not a good chance to get the rankings, specific cheating refers to what we can refer to Taobao ten cheating, such as false trading, baby, etc. are typical of cheating will get down right, the next frame, shielding and other penalties. These are explained in detail on Taobao's official forum. In fact, this very good understanding, as we cheat in the exam, no matter you copied on the copy, the examination was caught cheating on the spot, test results will have an impact.

Fourth step: Baby Quality Index Screening

Personally think this is important for the current Taobao ranking, Taobao quality indicators generally include: sales, evaluation, conversion rate, collection, picture quality, detail page quality. After the small series hands-on practice, when your sales, evaluation, conversion rate, and collection control of the better, it is easy to get good rankings and relatively high rate of single. (As for how to control well, here is not convenient to specifically say Oh, manual intervention, you understand)

Fifth Step: Shop Service Quality score screening

Shop Service Quality score screening generally contains five aspects, some of the weight has been weakened a lot, but better than nothing. Five aspects are: 1. Dynamic rating, 2. Reputation and praise rate, 3. Alipay usage, 4. Refund rate, refund dispute, refund speed. 5. Violation of the degree of deduction

These five points in the credibility and praise rate, and the weight of the refund rate has been reduced a lot. Other aspects still have certain effect, everybody still pay attention to good.

Well, the above five steps is a small series of Taobao ranking analysis, hard code word for half a day, I hope the pro can like, in accordance with these seriously do, I believe the parents of the baby ranking will be very good. In this wish you Taobao friends of the flow rose, pockets in Mao Grandpa Rose.

This article from the morning of the wind _ Baby souvenirs http://www.bjhgg.com.cn A5 Starting, reproduced please specify the source Oh, thank you.