Design and analysis of Korean commercial websites

Design
First, the page structure

The page structure of Korean website is comparatively simple, it can be said that almost unified style, the top left is the site's logo, the right is its navigation bar, and the domestic site is not the same place it is very little to use the Drop-down menu style, but the level of the subordinate content of the column in the navigation bar below. Then the following is a large flash bar, and then down is the main content of each small column, as shown in the picture:


Second, the use of color "

Korean designers are many of the birth, the use of color is very appropriate, in our view some very ugly color to their hands very easily with a very different or harmonious beauty, give people the feeling either elegant charming, or alternative bold, let people feel appreciate their website is a very pleasant process. In my opinion, Korean designers really won the essence of Windows XP design, gradient and transparent crystal effect is very appropriate, rather than many sites are apt to abuse imitation apple button, and the overall style of uncoordinated, it seems very abrupt. Korean website of the various columns generally prefer to use different colors to express the theme of different columns, gray is their favorite color, because the gray more moderate, can and any color collocation, greatly change the flavor of the color, so that the contrast is more intense, the text is mostly used gray. And the local is like to use colorful color bar or color block to distinguish between different columns, we look at the following several pictures.

Figure 1 is the site of the Christmas theme, color use contrast strong, in our view red and green collocation is "red with green, dead beef", in fact, the opposite color two hue matching, that is, the so-called red with green, blue with yellow, orange with purple, this collocation if handled well, the effect will be very eye-catching. such as this site, it looks very lively live waves, making red appear more red, very consistent with the theme of the site.

Figure 2 is a typical Korean website about tourism and leisure, the site uses a gray as the background, and then the color of bright orange, green, pink color block to divide the column, it appears neat and clear and not stiff. "


The following two sites using gradient is excellent, figure 3 A look at the color is a woman's fashion site, it put a few columns made crystal clear bubble ball placed in the top of the big Flash bar, very eye-catching. The entire site looks exceptionally graceful and charming.



Third, flash animation and the use of pictures "

South Korea's broadband penetration is high, so the designer designed the page completely without scruple, a large number of pictures, Flash is very good use, the site of the picture is always 40, 50K big picture, the page image more than the page size is usually hundreds of k, which in our country is simply not dare to imagine. Korea's flash banner Most of the banner ads appear in the page under the navigation bar, using a beautiful picture or a hand-painted style vector illustrations. Many domestic websites also use a large flash banner, but are usually focused on how to express the cool Flash animation, dazzling feeling, so that viewers too focused on flash and ignore the other content of the page. and Korea's flash better serve the theme of the site, and the whole page with a comfortable and not eye-catching, their key is that the whole flash is not all changes, but only the local movement, as well as the text and background of the ingenious cooperation. South Korean web designer's hand-drawing ability is very strong, the page uses a lot of hand-painted vector pictures, making the whole site appear exquisite and unique.

Figure 5 is an eye-pleasing site, with a similar hue and color, which looks comfortable. The most appreciation is the right of flash leaves, there are a few leaves in the gently fluttering, the left side of the picture lightly disappear, appear, the text slowly appear, really is very artistic conception, the entire site looks lively.


Recently in the magazine industry began to blow the retro wind, early's hand-painted illustrations began to pop, with a large number of magazine books using vector-style illustrations to replace previous photographs, which soon spread to the web, followed by South Korea's Web site, which used a lot of hand-painted illustrations in fashion sites and children's sites, as shown in Figure 6, As shown in Figure 7.



Four, text typesetting "

The content typesetting of the website because of the readability, many of the columns of the text is relatively simple, conducive to reading, and in some less content of the page such as the site of the advertising or publicity page layout is rich in change, more similar to the layout of the pages of the magazine, I suspect that many South Korean web designers are from the graphic designer to switch over. As shown in Figure 8, figure 9.



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Five, the page's three-dimensional and detail processing "

South Korea's website also has a commendable place is its website looks very layered sense, and this sense of hierarchy is not by a few three-dimensional words to embody, in fact, rely on is simply to add a simple picture or text shadow effect and clever use of composition to form visual differences, But this design is not rigidly adhere to the form so that the three-dimensional effect of the site. I most admire the Korean designers do things seriously, and their every button, picture processing and pay attention to, in fact, some of the small part of the careful look is not necessarily easy to find, but if the less details of the place, the overall image of the site will be greatly compromised. As we can see in Figure 10, the right side of the site is painted with a seemingly searchlight, and the stereo effect around it makes it look like it's placed in a room and then illuminates the big picture on the left, feeling like it's in a movie theater, and it's a fun theme.

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Figure 11 is a fairly simple framework for a Web site that, if poorly handled, can easily seem dull and uninteresting, but the site looks vivid because it uses a large number of icons and images that are consistent with the overall color style of the site. "

2 (Source: seven-color Bird Forum Web Design Edition) "