Design techniques and expressive techniques for the design and promotion of topic pages

Web page Production WEBJX article introduction: The case analysis of Website Promotion topic page.

Come to the company just a year, contact with different visual needs here to do a small share.

First of all, let me talk about Alibaba. The classification of business-to-business visual design, mainly divided into product vision and promotion of visual, product visual training People's logical thinking ability/details of processing/normative implementation. The promotion of visual more biased presentation layer, the ability to express the visual expression of high/color sense/effectively improve the visual designer's performance skills. Personally feel that only the vertical development to reach a certain depth only the basis for lateral expansion, so the most basic is the visual expression of improvement.

The product vision has the task type and the browsing type two kinds, above 2 all belong to the Browsing form page, like we frequently contact 1688 first page, clothing/small commodity channel page. They are characterized by a number of display modules, there are product images have the category of navigation and some banner. The content of the load is more complicated.

There is the task-type page, such pages are boring operation process/form list, etc., such as we often contact the Offter detai and search list, there is a typical background page. Everywhere is the action point, the next operation. Such a page can not be personalized to play, the requirements of visual design has a unified visual style, precise ruler, strictly in accordance with the norms to carry out.

There are many types of marketing campaign topics, including forum stickers/Mail stickers/marketing Campaign promotion/marketing product launches. It's usually a catchy headline, followed by active content and other relevant information. The success of a marketing campaign, the individual feel in addition to the copy of the brilliant vision occupies 60% of the leading factors. Visual to continue to slide the mouse to see the power of text, illustrious. Because the user has no words in the eyes. Basically, when you look at an active page, you will automatically ignore the font below number 24th, Khan

The Design Promotion topic page may very good exercise new person's design skill and the expression technique. Promotion of visual There is a banner+ template structure, the general first screen can see the title of interest points and part of the product picture, product picture operators can be free replacement, the advantage of doing so is short, you can quickly batch update content information. The second is the free typesetting, so the effect of the promotion is better, such as the right figure of the "procurement Billboard" is a New Year's promotion page, the overall atmosphere lively, festive. The first screen is the 5 products, the following is not the same category of purposes, the designer combined with the "Billboard" with the red word of gold paper-cut elements/yellow gift seal/fireworks/lanterns/calligraphy, such as a series of elements of the rendering atmosphere. But the downside is that it takes a long time and the cost of change is high.

+ The usual accumulation of designers (FAR)

[Spontaneous demand] look at the world with visual designers, observe every design detail in life/spontaneously change the imperfections of life/participate in some design competitions, activities

[Collect data] Collect data and share resources this is a very important process of accumulation, the vision of the higher the design of the things will be enhanced/conscious collection of information/reasonable sorting of data

[Skill training] sharing design techniques, learning is the method to take its essence/learn from other people's design, try innovative design, two iterations is a start

+ Demand side to provide demo to the designer (near)

[Existing copy] What is the theme of the event/what is it/what is highlighted, the secondary

[Design thinking] what I associate with the theme/what visual elements (atmosphere, background) to show this activity

[Discussion] quickly sketch out the general idea of the designer/show the demand side a few illustrations that are similar to my design/agree to start the design