Design Frontier Design Psychology

Recently read a book "Design Psychology", the content is not much, the author is very humorous. I believe that we are more or less in life will encounter the use of things that are not very good, when we browse the Web or app, we will inevitably find what we want or directly lost the way. To give a chestnut, I just often twist the door of the dormitory, I want to lock the door turned into open doors, open doors become closed. This roommate teased me for nearly four years, now it seems I can confidently say to the roommate: not my stupid, is definitely the door lock design problems, there is a problem ah.

In the design of an article, whether electronic or physical objects, there are three principles are very important. The first one is the visual principle, the simple explanation is to show the function to the user, so that the user can see. For example, rice cooker cooking button function is to cook rice, imagine that there is a rice cooker: It has only one button, quickly pressed is boiled rice, slowly pressed is warm, press to the middle stop is boiled soup ... If it does exist, I guess I'll starve to death. So what is visibility? As far as the rice cooker is concerned, if there are really three functions, we can design three buttons, respectively, to add labels to the buttons. What is the application of visual design in Web pages? First look at the picture below, yes, if the layout allows the drop-down list option is best shown.

I once heard a client tell me that they hated the dropdown list, and all the drop-down lists were replaced with tabs, scaring me to sleep for two days. Here I think I started to contact the Android phone, I actually do not know how to delete a file, and then people say you long press a file to try, and then I saw the Operation menu, saying that it seems I am a bit stupid/(ㄒoㄒ)/~~ But there is a problem if the product content and features too much, Proper concealment is a must, and of course, directing user action becomes very important.

The second principle is to follow the principle of nature, for example, as we drive, although sometimes the throttle and the brakes are mistaken, but the steering wheel is not wrong, because when we want to leave the car to the left is like a left-hand wheel, turn right. Another example is the gas stove switch arrangement, in general gas stove will have a plurality of furnaces, then the first switch should correspond to the first furnace, so that users can easily distinguish between the use, if the switch is confused, I dare not imagine that scene.

The third principle is the feedback principle, which is easy to understand, that is, the user's operation to give feedback. Feedback is not just about giving the user a popup, but also reacting to the user's actions. For example, a reading app software, when we want to turn the page when it is natural to go to the left, in the process of the pages are also rolled up, this is a kind of feedback. Imagine that if the page-turn action starts after the finger has been scratched, it is estimated that the user is terminated during the stroke, which gives the user an illusion that the left-hand operation is not working. The feedback principle is common in UI design, for example, before access, the change of the mouse over state and after access is a kind of feedback. For example, when the mouse over the button will become a gripper shape, prompting the user This button can be clicked. There are also many powerful scripting animations that give feedback to the user's actions, giving the UI a more vivid and fun interface.

Finally, we also talk about the psychological model of this thing, psychological model is a person from the past experience accumulated a knowledge or ideas. For example, I know that the top menu will appear on the Android system, and the action options will appear as long as the icon is pressed, and the pinch will enlarge the object. For example, I know that the site login and personal center is usually in the upper right, as well as I also know that a panel of the application software can be recalled through the "View" menu and so on. These are the user's mental models that we can use, to follow the existing rules as much as possible, and to make the products you design easier to use. I often can't find my own profile on a website, which makes me very frustrated.

As designers in the design of products to try to make users feel easy to use, as the product functions more and more, how to integrate functions and make the logical relationship between functions is important. Can think of themselves as users, but the premise is to throw away their professional identity, it is best to become as stupid as I (haha, a joke). But we are not real users, so we have a user experience and user testing, but before this, as far as possible to make our work to understand their own, around people also understand. Design is a very happy thing, this is our continuous creation of the beauty of life process.

Author: The beginning of the matter

Sign: As long as you're still trying, it doesn't count as failure.