Design guidance: Multidimensional navigation design ideas of QQ Mall

We call multidimensional navigation refers to the ability to guide users through different latitude: operational dimensions, commodity natural attribute dimensions, search and other dimensions, quickly browse the target merchandise navigation, we called multidimensional navigation.

The potato chips will change the past low-key, calm style, the first yoga group Beauty Show battle, and then the smelly head of the Food and Drink regiment to battle, two round down the emotional hight to the poles, natural discussion when the thinking is also quite agile, O (∩_∩) o!

This potato chip will take the QQ mall website as an example, the multi-dimensional navigation has carried on the thorough discussion.

What we call multidimensional navigation

Mainly refers to: can guide the user through the different latitude: the operation dimension, the commodity natural attribute dimension, the search and so on dimensions, the fast browsing target commodity navigation, we call multi-dimensional navigation.

To QQ Mall as an example: QQ Mall multidimensional navigation is divided into 2 dimensions:

• 1, Operational Dimensions: to guide users to participate in different operating topics (daily snapped up, when the new season, etc.), so that the focus on commodities, the theme can be regularly replaced according to needs;
• 2, Commodity nature attribute dimension: Through the Commodity natural attribute (classification, brand, etc.) guide the user to browse and purchase;

Why do Web sites use multidimensional navigation

A, let users see the latest content at the first time (daily specials, hot new products)

B, want users to participate in the site through a variety of topics activities (when the season hot, new store promotions)

C, use the relevance of goods or content to guide users to browse (classification and brand)

D, so that novice users more convenient to find the target

......

Analysis of advantages and disadvantages of multi-dimension navigation

At present, multidimensional navigation in many consumer E-commerce sites are used, such as: Amazon.com, Shop.qq.com, Mall.taobao.com, and so on, multidimensional, its advantages are obvious: The latest content display, multi-theme guidance, fast positioning of goods to meet long-term operational needs. But there are also shortcomings:

A single dimension of navigation, more suitable for new users to pass the entire Web site information architecture, and multidimensional navigation is difficult to do this.

When multidimensional navigation and breadcrumbs are used together, in some dimension scenarios it can cause crumbs to not be able to articulate the information structure of the commodity.

QQ Mall multi-dimensional view of bread crumbs sketch Map

Above we can find that the information structure of the goods is unique: "QQ Mall > Sports Apparel/Accessories/bags > Sports Bags > Shoulder bag > Product Details", analysis of three browsing dimensions of breadcrumbs:

• 1. From the "brand dimension" browsing, crumbs "QQ Mall > Li ning > Sports apparel/Accessories/bags > Sports Bags"

Among them, "Li Ning" This crumb node is not a node in the commodity information structure, so the crumbs table can be ambiguous;

• 2. From the "classification dimension" browsing, the bread crumbs complete table meaning the information structure of the commodity, the table meaning is very clear;
• 3. There is no bread crumbs in the middle of the process from the "operational dimension" view.

In view of the above 1th problem, after discussion, we put forward the optimization plan: After discussion, we put forward the optimization plan:

QQ Mall Multi-dimensional Browsing _ bread crumbs Map _ optimized

• 1. Only when browsing by "classification dimensions" does the crumbs always have a complete ideographic structure of the commodity information
• 2. When browsing by other dimensions, bread crumbs are generally not present. Unless the user chooses the classification of the goods, the product information structure of the bread crumbs will appear:

Summarize

The centralized display of information multidimensional degree will inevitably bring the burden of user cognition. To reduce the user's cognitive burden, but also to facilitate the user multi-dimensional to quickly find the target product, in the design of multi-dimensional navigation needs us to balance.

In addition, multidimensional navigation and bread crumbs mixed use, but also pay attention to the bread crumbs will cause users of the information structure of the wrong understanding, bread crumbs to be used with caution.