Design needs to meet user needs analysis needs

Early in the product development, demand side, product manager, planning and related designers and developers have a lot of ideas for a product vision, as an interactive designer, we always want our users to get a better experience, try to make them like our website, application and launch interface. The prototype of the design is to be refined and appraised again and again, do you want to design this way, the user can accept? The user will follow our intent to operate? We need to keep on the assumption and validation, constantly optimize our design, and your customers will also put forward a lot of the user's hypothetical demand, Are we more satisfied with them or are we trying to convince them? There are many examples, and we need to consider many aspects:

1, product demand period to reach a consensus

In the implementation of a new product design, first, the designer will communicate with the product manager, clear positioning. When the interaction designer follows the requirements document, direct functional design, Product Manager review prototype, found that the product is completely different from their own planning, between the two, designers and product managers of the product needs often understand different; designers should be more careful in their early requirements analysis (if Allowed within the range), such as:

A Analyze the user's type and target

B Competitive product research, analysis of the core points of products

C Create personas, complete use case processes

Often after this round of work, you should and product managers in the stream of consciousness have a consensus, of course, these jobs can provide more details of the content, you can find some relevant diagram description, as long as the direction of the product to grasp the same.

2, carding experience and analysis of data

The past product design is a good experience for designers, regardless of success or not, should be good to the entire workflow and content of the comb, of course, carefully analyze the past products of various types of data and as far as possible grasp the data of the competition. Many people would say that it's important to analyze a user base, such as: Analysis of the age of some users, education, knowledge level, rational perceptual components, gender, family background, personal growth environment, the depth of the industry into the use of the client brand, operating system, browser and its version, operating habits, consumption capacity, personal likes and dislikes, region, Access time, stay time, stay page, operation language and other information because of different needs to design, thoroughly understand your users for their design prototype, of course, I think qualitative content is required to test, with data to support is the key, this is beyond doubt.

3. Reasonable planning and cool music experience

First-glance feelings are unforgettable, for any user is very important, in those cool ideas before the burst, we still need some basic theory to support, such as:

A. The total amount of information in a page should not be too much, provided to the user to identify the block is best not to exceed this number 5-9

Too much scope. (7±2 principle, "because the human brain has limited ability to process information, it divides complex information into blocks and small units.") According to George A Miller's study, human short-term memory can only remember 5-9 things at a time. ”)

B application of Gutenberg chart that scientifically directs the user's view

Once the user enters the page, whether they are intentionally entered or inadvertently entered the page, people browsing the page or layout, the line of sight tends to be from the upper left to the lower right corner, as if the layout design of the page has some kind of natural gravity. Because people are usually from left to right, from the top down to read, over time the line of sight will naturally move along this path, so we design the content module in accordance with such lines of sight to guide the arrangement.

C use color or animation to attract users ' attention

Color or dynamic forms can draw attention to specific elements, especially when an element is in contrast to others. In terms of relative consistency, humans are more sensitive to differences between objects. So adding some color to the page or doing the appropriate special effects can be very effective in directing the viewer's gaze to the place we want them to see.

Article Source: Sndaued.com/blog reprint Please indicate the source link.