Design three elements: Clear, original, humorous

The original research in design design, summed up the design of the three elements: clear, original, humorous. I think it is not very good, from his words, he seems to have not enough confidence in this induction.

In fact, the essence of design is the expression of information, one of the key three elements should be applied to Yan Fu's old gentleman's "fidelity" three words mantra.

• Letter: To express the correct information, to eliminate ambiguity; (exceptions to special scene design)
• Tatsu: The information to express fluent, primary and secondary clear, focused;
• Jas: Convey the message to the heart.

The original Institute of "letter", "Tatsu" are put together, called "clear", the "Elegance" into "original" and "humor." He seems to be paying close attention to the "elegance" part because he has entered the field of high level design personally.

However, as far as the general public is concerned, I think more attention should be paid to "faithfulness" and "Da". The letter and Tatsu done, it can be said to be a good design works, if you have done ya, we can say that this is a good work of art. This is also the difference between Google's products and Apple products.

So, design is an art, but it is a science first.