Detailed description of billing and price during the construction of broadband and NGN

Broadband construction and Discussion of NGN are in full swing, and various preferential methods are also emerging. Of course, the subsequent business construction is also changing with each passing day. However, after this boom, the issue of billing methods has always been a very important and easy-to-use technical problem, especially in the development trend of precision.

With the reform of China Telecom and the gradual formation of the telecom market and telecom operation value chain, the measurement and distribution of values and interests of various participants have become a key. The basis for allocation is billing. This article does not intend to discuss technical issues such as billing error, integration and billing, and income guarantee, but rather discusses billing methods and corresponding price issues at the management and operation levels. There are many billing methods, which are roughly divided into two basic forms: Traffic and duration. However, these two forms need to face various contradictions in the operation process. This article focuses on analyzing the billing methods of SP, existing operators and customers, and the sensitivity to price differences, and discusses "smart billing.

For SP, the most important value judgment is the two major factors: the profit expectation and operation cost of the provided service. These two factors are closely related to the customer scale, cost structure, and consumption method. According to the characteristics of the service industry, if you can obtain sufficient information from the value experience process, that is, the process of generating benefits-costs), SP can establish a model from the perspective of quantity, predict the corresponding metrics. However, the customer access methods are diversified, the Service Access Network is diversified, and the service itself is diversified. SP also needs to consider the complexity of the entire service access process in the decision-making process. In addition to structural data, this kind of business analysis also needs sensitive analysis data. In this way, we can explore the changing trend of the corresponding structural indicators, improve the original extensive model, and carry out targeted business innovation so that the business can continue to develop. Structural data can be obtained through disclosure or investigation. Sensitivity analysis requires various sensitive conditions, which can be supplemented by surveys. However, sensitive conditions need to be often put into an environment for verification, especially for those with significant sensitivity. Currently, these notable sensitive conditions include price, billing flexibility, and service quality. The price sensitive value is the benchmark price and its measurement unit, mainly the price difference. The value range of billing flexibility is different billing methods. The intersection between specific services can be understood as: Different billing methods are adopted for specific business types, through the adjustment of the benchmark price, you can get more competitive prices or combined prices. Of course, the prerequisite is that the billing results of different billing methods are comparable for customers ). As for service quality, although it is a comprehensive factor, for service classification, the price compensation effects of different service types are different. Of course, the selection of these values will have a profound impact on the structure of the original model to complete the organic cycle and combination of 4P-4C-4R-4V-4P. In addition to the problems encountered during the operation, SP, as a market participant, must also face problems in the market environment, such as competition, cooperation, regulations, customer loss, and new consumption power. Therefore, we have to consider how to make the customer more economical, convenient, and effective to obtain the required services. From this point, it is very urgent to verify the implementation of notable sensitive conditions.

SP services are provided based on the operator's system. Therefore, although price differences and service provision channels can be flexibly supported through business negotiation, however, the flexibility of the billing method requires the support of the carrier system. As these services are highly profitable and easy to transfer, such support will become widespread. From the perspective of SP customers, carriers that provide comparable billing methods and reasonable benchmark prices for different service types will be selected for access. As a carrier, it also hopes to obtain economic benefits through reasonable support and selection on the inter-network settlement. At the same time, it also establishes a model similar to SP internally to provide the bottom line quotation and network optimization directions. However, due to the complexity of access, exchange, transmission, movement, and business, the same model produces different results under different conditions. This requires that the entire billing work be smart based on the actual situation. At the same time, as a service, it can send information to stakeholders. Due to the wide visibility of operators, it is not difficult to implement such intelligence.

As a customer, it is naturally acceptable to provide such "smart billing. However, due to the integration of terminal devices, the use of different business types also requires "smart billing" to achieve access selection. In fact, SP is also facing a similar problem, but it is only a service provider.

Of course, all these choices are based on assumptions, that is, specific business conditions, in order to maintain the stability of the business itself. However, in the long run, each supplier can formulate corresponding business conditions and use them in the transaction process. Consumers can make economic choices based on the Smart judgment of business conditions. This is very effective for consumers to make full use of the numerous packages and preferential policies currently. At the same time, it can also help suppliers to better set business conditions, or even simplify the current preferential policies, without losing its own profitability.

Some people say that the main difference between the telecom business is the access method, while the other network technologies are similar. However, telecom business management is different. The main difference lies in the overall economy of network technology management and strategy involved in the entire process of product formation, content delivery and value generation. The so-called "smart billing" is based on this "Overall Economy" principle. Rather than making active adjustments through competition, it is better to prepare for the overall economy. In addition, with the development of "universal service", the whole needs to be economical: customers can effectively choose different consumption methods, and operators can effectively operate and manage their own networks, network resource allocation can be achieved from the economic perspective and application level to meet the network resource requirements of different businesses and different service quality requirements. SP can effectively provide services and carry out effective innovation.

Of course, "smart billing" must adhere to the "concise, reasonable, and transparent" principle: the billing method must be concise, so that all participants can be very clear about the differences between different choices; the billing result needs to be reasonable, so that reasonable billing can be made based on different businesses and different options. The billing process needs to be transparent, so that all participants can switch quickly during the conversion process. Under this principle, SP, operators, and customers will advocate "smart billing ": the billing method can be economically converted and combined based on the customer service selection, operator network conditions, and SP service content according to the prior commercial conditions. In fact, in NGN, intelligent networks on the Service plane can be implemented in three different ways: Softswitch access to the SCP of the traditional Intelligent Network; and SSP access to the application server of the traditional Intelligent Network; A third party provides various intelligent services for IAD users, SIP users, H.323 users, and PSTN users to provide various intelligent services for users. In addition, the functional entities and physical devices have different mappings under different implementation methods, the interaction process between entities, users served by the intelligent network, and billing methods are also different.

By adopting "smart billing", the customer's selection scope is expanded, SP and operator's competitive means are increased, and appropriate adjustments can be made through the price mechanism. In the face of homogeneous and heterogeneous services, competition and value, SP and operators need to flexibly convert and combine to achieve diversified competition and maximize value. At the same time, they need to make reasonable adjustments through the price mechanism, in order to form a different competitive landscape, and consolidate their customer groups through stable publicity, operation and maintenance. Virtual operators need more flexible options and competitive means, and various requirements will be put forward for basic operators.

Of course, in a larger sense, "smart billing" expands the value chain for better business innovation: on the one hand, "smart billing" will upgrade the existing value chain, in order to carry out more and better businesses, including innovation in business provision methods and in-depth development and use of their own resources, on the other hand, it will derive more complex business types and operation modes, so that more partners can participate in the entire value network. For example, the demand for media compression transmission tool manufacturers and the demand for customer billing intelligence software.

If the customer needs "smart business", in a sense, its continuous development relies on the operational mechanism established by "smart billing" and innovative management.

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