Detailed knowledge: A question-and-answer platform driven by relationship UGC

Article Description: when questions and Answers encounter Wiki spirit and social relationships--know the web analytics.

The team launched the "Day up, week and week sharing" activities, to create a shared exchange platform. Personally, I am very supportive of such activities. Mutual exchange can only make progress with each other. As the first person to share the event since its inception, I am very much in the pear. But in addition to the pressure, but also to do a good job in order to live up to the team colleagues valuable time. In the first phase, I chose to share my analysis of a website.

This site is very hot in the near future, called known. is a foreign emerging popular website Quora cloning. Interested friends can go to the experience (need to invite the code), the URL is www.zhihu.com.

First Knowledge: Wiki spirit, TAG, relationship, UI

The first to know, is to receive the Da Hui (@Fenng) invitation code. After registering, immediately experience. Four key words for jumping into the sea: wiki spirit, TAG, relationship, UI. Two or three weeks after the use of thinking. These four keywords can still represent the salient features that are known. It is also because of these characteristics, so that different from Baidu know that the traditional question and answer website.

Wiki Spirit

The so-called ' wiki spirit ', on the one hand, is the original spirit, on the other hand, is to know how to rationally with all other people to share knowledge and cooperation. "Obviously, in the absence of the system of integration, the ctr+c and ctr+v to brush the points of the behavior has no place to take root." The originality of the content is guaranteed. At the same time, because of the knowledge of the problem, the problem belongs to the topic, the summary of the answer can be freely edited, is a good reflection of the sharing and cooperation.

TAG

The reason why the tag as a known keyword, not because he has tag, there is too much tag site. But know that the tag used to the extreme, this Yang's website is rare, especially the domestic site is very few. In the knowledge that tag is no longer the content of the Organization to supplement the classification, he replaced the classification, became the main way of organizing content. The name also by "label" upgraded to "topic", even have their own page, can be concerned. I have to say, this is a very bold design.

Relationship

Unlike the traditional question and answer Web site, the introduction of a one-way buddy relationship in Twitter-concerns, bin penguins extend the use of the relationship, not limited to people. People and people, people and topics, people and problems, can be concerned about. And in a sense, relationships will also be a major factor in driving user production content (another major factor is wiki spirit)

Ui

The UI design is very simple and generous, and other questions and answers website's complex interface, also can give a person's eyes a bright feeling.

Detailed knowledge: A question-and-answer platform driven by relationship UGC

The details are known and the mysterious veil is brushed aside. I will mainly from the content of the organization, User Center, the relationship between the three aspects to know.

The content organization with tag as the main line:

As mentioned earlier, in the content organization, tag has assumed the important responsibility, has the higher status. Of course, even the name is not a general "label." It's a much louder and more important word: "topic". And on the page, the "topic" of the position, also in the title of the question, and most of the site will tag under the title of the practice is different. Such a layout, will inevitably induce users to tag more clicks.

With the topic (TAG) as the center, there will be questions, answers and answers summary. Of course, a problem does not necessarily belong to only one topic, more often, he belongs to several topics. Regardless, is the topic, the question title. The detailed description of the problem or the summary of the answer, users can be edited. For questions and answers, users can also comment and vote. And the user's behavior, will directly affect the problem or the sort of answer. This means that the question or answer appears at the top, based solely on the user's collective behavior, and, in this sense, confirms the wiki spirit in the product.

User Center for dynamic, reminders, and records

The known User Center is composed of three parts. Is their own dynamic, other people's dynamic reminders, related to their own records.

On the Homepage tab of the personal page, show me who I'm focusing on? What's the topic I'm focusing on? What's the problem I'm focusing on? What question did I answer? What question/topic/answer Summary do I edit?

On the personal page, in addition to the "home" display of the dynamic, there are "ask me questions", "I asked questions", "I answered the question", "I edited the question/topic/answer Summary/" Four aspects of the record information.

In addition to personal pages, I think "reminders" should also be part of the User Center. Unlike the home page, which shows my own dynamics, here's what I'm looking at about people, topics, the dynamics of problems, and what people do to me. Like what the people I care about do? I am concerned about the issue or topic updated. Others to my action similar to XX attention to me, XX asked me questions and so on.

Innovative one-way friend relationships

One-way friend relationship, Twitter and other micro-blog site features. He was also brought in by the knowledge. Surprisingly, this one-way friendship has been innovated and extended here. In addition to the relationship between people and people, but also the introduction of people and topics, people and problems of one-way friend relationship. This innovation can be seen in the dependence on relations. In my opinion, relationships will be driven by a powerful engine that knows what users are doing to produce content. In view of China's situation, his role will be more worthy of expectations than another driver of the engine Wiki spirit.

In addition to extending the two objects of the relationship. Another innovation to know about relationships is to label certain relationships: for example, when I focus on a topic, I can add my own experience with this topic. When I answered the question with this topic, I had another one to let other users know that my answer was not a reliable basis.

Guess: The idea behind the product

A product, what's he like? After he was online, the ability to analyze a little bit can be seen. And as to why he is like this? You may need to consider more factors.

Here, let me guess some of the ideas behind product design.

the question is more important than who asked the question: It may be based on the idea. In a known question, the user name of the questioner is not displayed. Of course, the problem is that it can be edited by a later person and may also be a reason for not displaying the user name of the questioner.

It is important to answer the question: in the answer to the question, show the user name of the respondents, other users can be based on this close to the real name of the user to roughly determine whether he is reliable. In addition, many times. Next to the user's name, the user's experience with the topic is displayed, giving you a different way to judge whether his answer is reliable or not.

a person's ability to articulate a problem is limited: the same problem may have many kinds of forms, but the best way to be understood by the respondents requires collaboration. Indifferent, this belongs to the category of Wiki spirit.

the same question should not be asked the second time: the same question is repeatedly asked, which is torture to the respondents. For the site itself is redundant information. How to avoid the same question not to be asked two times, know that will add the problem of the input box and the search box in one, users add problems, will automatically prompt the question has been asked, users if you see someone asked can go directly to see the answer without asking questions.

Knowing the future: can relationships be a continuous drive?

Judging from the present situation. Because it is known to be the first imitation Quora website in China. So a large number of it celebrities, investors and media people, because of these people's strong communication effect, know that in the industry has aroused a lot of people's attention and curiosity. At the same time, because the operation team is now aware of the strict restrictions on the invitation code to ensure quality content of the strategy. Now the knowledge seems to be a relatively quality site.

However, there are a few issues that may be the challenges that must be considered and addressed.

For example, theWiki Spirit will encounter a Chinese cup fixture. for people, the wiki spirit is a small number of geeks have, for most users are more accustomed to ctr+c, ctr+v to enjoy the results of others. At this stage, the user is basically a geek-oriented situation, which of course is not a problem. But once the user increases, this is bound to be the team to consider. Otherwise, know that may become "in the Quora skin of Baidu know."

In addition, this completely free editing approach to prevent troublemakers should also be a problem.

For example, how to deal with the giant challenge when the profit model is unclear . From the meager, group buying and other websites in China's development, the domestic giants of this new site is absolutely to imitate. Now that the profit model is unclear, the Giants can burn more money to make strategic defense. But for the entrepreneurial team, to wake up at all times, the capital chain may have a broken day.

Finally, there is no user-level growth system, no integral incentive system, can the relationship become a constant driver of knowledge? from the experience of domestic plagiarism of foreign social networking sites, happy net More is the use of Webgame Drive, Renren is outside the relationship began to establish a user growth system to make up for the relationship in the SNS driver's weakness, Sina Weibo is the use of celebrity + topic-driven approach as a general relationship-driven supplement. Do you know if you will be able to use other or product or operational channels to complete the continuous drive outside of the relationship driver? Knowing the future where does wine go? This may be a topic that can be discussed a lot!

At the end of this article, we present the abridged version of the internal communication ppt. All rights reserved, please do not use for him.

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know the Web analytics