Devstore teaches you how to play hunger marketing

First we need to know:

The so-called "hunger Marketing" refers to the intention of commodity providers to reduce production, in order to regulate supply and demand relations, manufacturing demand "false", to maintain higher prices and profitability of goods.

Hunger Marketing "marketing methods, its usual steps:

1. Attract attention. The first is to arouse the attention of users, such as "free", "gift", "low price" ...

2, the establishment of demand. Early publicity, disclosure of product advantages and so on

3, build expectations. Presentation, commitment, etc.

4, the establishment of purchase conditions. Advance reservation, membership and so on.

The so-called hunger marketing, attracting you, hanging you, not to be full, and to say that it is good. Hunger Marketing is a business promotion model applicable to products or services, how to play to hunger marketing, look at my analysis diagram:

First you want to have a high-quality products, strong brand, to ascertain the psychology of consumers, the use of effective publicity to create and marketing of the greenhouse.

Hunger marketing is not suitable for all products, Xiaomi's hunger marketing success, in every aspect of the grasp is very good, product pre-word-of-mouth effect grasp is very good, extract different age stage users to carry out the beta, the seed users to the powder, good product evaluation and high cost-effective divergent type attract more passers-by to powder. Xiaomi's hunger marketing can be successful, but not entirely applicable to other products, Meizu followed by the type of hunger marketing model has not been a major success, a product of success, a combination of the timing, marketing model of various factors, just learn the model, imagine the market is not so easy to occupy the rabbit.