Dialogue Dangdang Li Guoqing: We are not shagan the husband and wife

China's largest online bookstore Dangdang is a 8-year-old "husband and wife file", there have been comments that "the couple is Shagan", for more than 8 years, they do is hard and tired of the network logistics industry, but always unwilling to sell the company to become cash, in torment waiting for profit and listing.

Xinhua News (reporter Xue Song) recently, Dangdang, one of the Li Guoqing in Guangzhou to accept this reporter interview, said: "No matter what others say I am not Shagan, but I believe that online retailing in China must have a huge opportunity to finally grasp the opportunity to achieve the dream of listing in the United States." ”

"We're not really pop."

Reporter: The external to Dangdang "Pop" mode has been mixed, and the praise. Although this model has a certain advantage in the early stage of entrepreneurship, but with the pace of Dangdang market is approaching, how to eliminate the worries of outsiders and investors?

Li Guoqing: Dangdang is actually not pop, from the governance structure and management style, we only account for 40% of the shares, the company's board of 5 people we have only 2 votes, the company's eight big things are not the right to separate decisions, such as the company to borrow 200,000 yuan, hire more than 100,000 U.S. dollars of personnel and other decisions. This year we have introduced some new management teams, such as the chief technology officer, an American Chinese.

Reporter: Pop always have such a problem: life, work is difficult to distinguish between, how do you deal with it?

Li Guoqing: Our husband and wife have a clear division of labor, I am responsible for market technology, she is responsible for logistics human resources, finance, who is responsible for the field who has the final say. such as media relations, she is responsible for dealing with foreign media, and I am responsible for dealing with the domestic media, we will never appear in front of the media, because I was present, she was nervous.

Believe that E-commerce will succeed

Reporter: Jack Ma, chairman of the Board of Alibaba, once said, "You and your husband are Shagan", do you think you are Shagan?

Li Guoqing: People say "we Shagan" because, on the one hand, there are many opportunities, I do not want to sell the company to realize, I think the world's real richest man is the Wal-Mart family, I believe that the retail industry in China has a great opportunity; second, people say I am stupid because I did the logistics, think I "Make money, is a porter", But I believe that there is a threshold for their own logistics, others can not enter. So many years have not set up, have been boiling, because I am still very emotional e-commerce, although now the Internet industry other areas may be more easy to make money, but they still unmoved, I believe in this area will be successful.

Reporter: Predicting the trend of the online book market in the next two years?

Li Guoqing: This year, the share of online books in the overall book publishing house is 8%, which is expected to grow 150%~200% next year, meaning that about 20% of the book sales in China will come from online services. By contrast, online books in the United States account for 12% of the market and are not up.

Reporter: This week there are rumors that Xinhua media in one months ago to Dangdang proposed the acquisition intention, the company now thought to sell it?

Li Guoqing: Some people intentions sinister, is to hype Xinhua media This stock, purely for the theme. Our investors have not contacted them at all, Xinhua Media also issued a notice to clarify. Dangdang is now valued at about 600 million dollars, and next year sales will reach 1.5 billion yuan, other domestic book companies are not able to buy Dangdang.

"To do a 1 billion dollar company."

Reporter: When is the company expected to achieve profitability and listing?

Li Guoqing: Originally planned for the end of the year to achieve profitability and listing, but now it seems that next year's income scale of 1.5 billion yuan ~20 billion, to achieve such a scale of income means that can be profitable. I am not in a hurry to raise money, 27 million of dollars last year are still lying in the bank without flowers. People say we shagan, we have a little more serious, if not to give a good price, resolutely do not sell, regardless of the old concept of new concepts, the fundamentals are very good, the company 减亏 at the same time still maintain a high rate of growth in the Nasdaq 200 million or 300 million of the company is more, I listed is to prove to others to see, A company that can do 1 billion dollars in market value.

Background

Dangdang by the background of Li Guoqing and Yu couples were founded in 1999, February 2004, Dangdang sold 17.5% of the shares won the Tiger Technology fund 11 million dollars investment, July 2004, Dangdang refused to buy the Amazon offer, choose to develop the road alone. In July 2006, Dangdang sold at least 10% of its shares to a 27 million dollar investment in DCM and Walden.