Dimensions and indicators of website data analysis

Basic Dimension:

UV: Independent Visitor. Each Independent computer that accesses the Internet is regarded as a visitor.

PV/VV page/video views or click

Number of independent IP addresses

Per capita PV: the number of websites accessed by each visitor = PV/UV within the selected time period

IP Quality evaluates a source and a keyword Based on the per capita PV value to identify the quality and value of a visitor. The higher the per capita PV, the better the IP quality, and the better the loyalty of visitors to the website.

Number of online users: First accessed in 5 minutes

Number of pages browsed by visitors during a complete website access

Stay time average of access duration during access by all visitors

Independent Visitors who visit the website within the recent period (5 minutes)

Current access activity: current number of visitors to the website

Number of visitors a cookie retries as a visitor. The number of visitors is the number of visitors.

Return Visit rate refers to the proportion of visitors to all visitors. It is mainly used to judge the loyalty of website visitors to the website.

The first visitor accessing a cookie is recorded as a new visitor.

Number of visits a cookie has been accessed after the first visit

Stay time: the duration of a visitor accessing the website

Enter the page address for the first time. The visitor visits the first page of the website.

Last visit page address visitor visit the last page of the website

Access path each visitor accesses the website until they exit the website. The pages browsed in the whole process are called access paths.

Access frequency: The frequency of daily access by website visitors. It is used to show the attraction of website content to visitors.

The first page that the user enters during each access. This page displays some links to the external or search engine of the website.

The user ends the last page of each access process at the access exit.

Number of clicks

PV is the access volume of visitors who arrive at the website through a keyword.

UV % select the proportion of UV to total UV in a specific category, UV % = UV/total UV

PV % ratio of PV of a certain category to total PV within the selected time range

Total data volume of historical websites since the date of activation of the dimension statistics system

Visitor dimension:

Traffic Source Analysis

Traffic efficiency analysis (Business Value and User Actions)

Intra-site data analysis (user's landing page and exit page)

User features (User occupation, age, etc)

Website analysis indicators: Content indicators, business indicators

Content indicator:

1. Website conversion rate: Take rate = the number of visitors/total visits to the corresponding action; measure the attraction of website content to website visitors and the promotion effect of the website.

2. Return Visit ratio repeat visitor share = Number of visitors/number of independent visitors; The content attracts visitors and the practicability of the website

3. Active visitor heavy user share = number of users accessing more than N pages/total number of visits; measure how many visitors are highly interested in the website content (N: 11-15, e-commerce: 7-10)

4. Loyal visitor index: comnitted visitor Index = number of access pages greater than n minutes/number of visitors greater than n minutes; average number of visits per long period

5. Loyal visitor ratio comnitted visitor share = number of users/total users who have accessed the site for more than n minutes; meaning the same as 3 (N: 20 minutes or so)

6. Loyal visitor comnitted visitor volume = number of pages accessed in n minutes/total number of pages accessed

7. Visitor participation index visitor engagenent Index = total visitors/Independent Visitors

8. rebound rate (all pages) reject rate/bounce rate = number of records on a single page/total number of records

9. Bounce rate (home page) reject rate/bounce rate = number of visits only to the home page/number of all visits starting from the home page

10. browsing user ratio: scanning visitor share = Number of visitors/total visits less than 1 minute

11. browsing user index scanning visitor Index = number of pages accessed in less than 1 minute/number of visitors in less than 1 minute; average number of pages accessed by visitors in 1 minute

12. Number of browsing users: scanning visitor volume = the number of browsing pages less than 1 minute/all browsing pages

Business indicators:

1. Average order amount average order amount (AoA) = total sales/total order amount

2. Order conversion rate (CR) = Total number of orders/total number of orders

3. sales per visitor (SPV) = total sales/total number of visitors

4. Single Order cost per order (CPO) = total marketing expense/total order quantity

5. Order acquisition rate order acquisition rate (oar) = CPO/CPV (single visitor cost)

6. Single Output contribution per order (CON) = (average order quantity * Average marginal income)-cost of each order

7. Return on Investment (ROI) = per output (CON)/per order cost (CPO)