Discard web-side thinking to make more successful mobile apps

Article Description: Design thinking transformation from web to mobile applications.

With the rapid development of mobile Internet, many web product managers and designers have turned to the mobile application field. What looks like a very relevant job may bring them a little trouble.

Many product managers and designers who have just come in contact with mobile applications are still accustomed to using the web as a way of doing apps. Zhangxiaolong said in his micro-letter: never consider Web form, all considerations are based on the app. So what is the difference between mobile apps and the Web?

The following is the author of his work through the lessons of Blood summed up a few things, in this share with you:

1. Single and focused

Innovative Factory has launched a application called "Pudding Love Life", which contains movies, food and other content, but after the launch has been flat. Later, these content was divided into different applications, but achieved good results. What is this for?

I think:

First, the mobile side of the screen is small, the scene is not fixed, too many functions will create a level of complex, difficult to operate, affect the experience. So the mobile end itself is not suitable for too many, too complex functions.

Second, from the scene considerations, users in the corresponding scenario, will think of the corresponding application. For example, when the user wants to see the movie, may search the element and the movie related application, but "loves the life" such product, generally will not take the initiative to be searched. Even if the user sees it, it doesn't know what it does. So do mobile apps, never "all-inclusive".

2, subdivide the demand and achieve the ultimate

Mo in micro-letter this formidable competitor before, how to survive and grow up? In addition, micro-letters can also contact strangers by looking around, shaking, and so on. Put aside the product positioning, marketing and other issues, I would like to compare the design differences.

When you open the application, on the micro-mail interface, you see the people you contacted recently, and their messages, and in the street, the first thing you see is the photos and personal signatures of strangers nearby.

Click "Find a Friend" on the micro-Letter tab, and then select "People nearby" to get to the list page of the following figure. But it is obvious that the micro-letter head is much smaller than the Mo Mo, the information is not as rich as the stranger. If you simply want to make a stranger, which application will you choose?

So my conclusion is that in the face of a strong opponent, find a subdivision of the demand point, to achieve the ultimate, nor is there no opportunity (regardless of marketing and other factors).

3, Function priority

The use of mobile applications, devices and the web has a huge difference. Therefore, the function of mobile applications, not only depends on the needs of users, but also consider the use of scenarios, equipment constraints and other factors. do not migrate Web features directly to the app.

For example, the coupon product, the Web side more attention to print function, and mobile phone focus on the store display.

Micro-letter just out of time, many people feel strange: Tencent has a mobile phone QQ, why do you want to do a micro-letter? What's the difference between them?

After a while, I found that the original use of mobile phone QQ people have switched to micro-mail. Why do people think that on the phone, micro-letter than QQ easy to use it?

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