Discuss the principles and techniques of website keyword selection

I believe that a lot of webmaster friends know to promote a flow of keywords, you are the first to go to Baidu to check the word Baidu index, for I just launched a new station, you can Baidu index lower the first to do, and so on after the promotion, and then choose to add hot points of the keyword, Because the choice of keyword words for the site's ranking time has a direct relationship, the choice of the key words to compete for a relatively long time, this according to their own promotion requirements.

When we use search engines to search for information, the key to choosing keywords is beyond doubt. Correctly analyzing and dealing with key words is an inevitable prerequisite to improve the satisfaction of search results. At the same time, there will be new problems in the search practice, resulting in new keyword selection principles and more experience skills. Learn the key words analysis and processing of common knowledge, also will deepen our understanding of the search engine.

First: stationmaster must master the choice principle of keyword

The quality of search results is very close to the choice of keywords. You can choose from the following points to consider the appropriate keyword.

(1) Strive for brevity. The current search engine's ability to deal with natural language is not very strong. Therefore, when submitting a search request, it is best for the user to refine his or her ideas into a simple query that is associated with the subject of the information content that they want to find. For example, the previous example "Students of the first-grade patriotic famous sayings," If the deletion does not affect the search results of the "junior students", discard redundant "about", remove the meaning of repeated "celebrity", refined into a concise "patriotic quotes." In this way, from the search intention, select and refine the subject information of the search word, form a clear and accurate concept, can avoid the retrieval of the word lengthy and cause the search failure.

(2) accurate. Accurate keyword expression is a necessary prerequisite to obtain good search results. Improve the accuracy of the key words, need to pay attention to two aspects: first, to avoid typos, the second is to avoid ambiguous words and words. For simple, popular, easy to create ambiguity in the keyword, should be taken to add some restrictive modifiers, the search purposes to describe a complete point. For example, "Apple" rewritten as "fruit apple", the search results will become more satisfied. In addition, the use of search syntax combination of keywords, can also effectively improve the search quality, such as "Dietary nutrition Science", the use of double quotes in English to make long keywords as an integral, can improve the accuracy of search results. Most of the search syntax is simple, and using a search engine takes a little time to understand its grammatical rules, which helps you find the information you need quickly and efficiently.

(3) is representative. The key words to be able to become a typical sign of things to be queried, time, people, places can generally become a keyword to increase the representativeness of the effective limiting factors. For example, to find the title of foreign language test, if the key words as "the title of foreign language test outline", Baidu search engine retrieval results are 120,000 pieces of information. If add a time limit word "2008", plus a geographical limit word "China", plus a feature of the term "professional and technical personnel", and finally the keyword into the "2008 Chinese Professional and technical personnel title Foreign language test outline", Baidu search results are only 4 940. Therefore, the most representative and indicative keywords are essential to improve search efficiency.

Second: The webmaster must learn some key words to choose some skills

(1) Skillfully use "related search". The so-called related search refers to and your search key words, synonymous or similar to a series of query words. For example, I previously promoted a website, you can also go to understand our website under the United States, Shenzhen inkjet printing company, we mainly do inkjet, spray painting this piece, began in the planning site before the key words, I went to Baidu input inkjet, came out a lot of related search word "Shenzhen inkjet", Shenzhen inkjet production, Shenzhen inkjet advertising company, etc. , and then I went to check its index, found that the Shenzhen Inkjet index is large, selected the keyword.

(2) High frequency lexical. A successful search is often made up of several searches. Generally first use simple keywords for exploratory search, and then analysis, to see what is their own needs of information, pick out the high frequency of words, these high-frequency words with the original keyword design a better keyword expression search again, you can search for more satisfactory results

(3) Select keywords according to the characteristics of the Web page. Many types of Web pages have a similar feature. For example, a novel Web page usually has a catalog page with a "Table of contents" of two characters on the page, when querying a novel, you can add the word "Table of contents" to the query keyword, as well as the software download page, usually there is a download link to the body of the Web page, and the word "download" will appear, if you want to download a software, add in the keyword " Download "To improve the accuracy of your search results.

About the site's key words to choose the principles and skills to share with you here, the choice of key words we should be based on their own set when the keyword to promote the site to choose a certain degree of competition, but the conversion rate is also to be taken into account, because the conversion rate is not small keyword promotion words meaning is not.