Discussion on creative optimization strategy of bidding promotion

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Keywords determine which part of the crowd to show our ads, and creativity determines what the potential customers see what content of advertising, and the quality of the idea will indirectly affect the ranking of keywords. It can be said that the position of creativity in the bid promotion is second only to key words, but a lot of enterprises or laymen do the bidding is often overlooked the importance of creativity, they take it for granted that the bid decision all, so the key words of the price adjustment tool, which is also a lot of enterprises bidding promotion cost is too high one of the reasons. Small head of the auction assistant today to give you a detailed explanation.

Good ideas can attract more search users to click on the ads, thereby increasing the clickthrough rate to bring more potential customers to our business, more importantly, good ideas can get a better keyword ranking at a lower price (the quality of the idea of the impact of the value), on the contrary, if your creative writing sucks, Without taking into account any keyword matching, relevance issues, even if your bid is several times higher than your peers, there is not necessarily a good ranking.

Many enterprises deliberately pursue quality but neglect the importance of creativity, before Vuronge how to optimize the quality of the article mentions that the quality is determined by 4 factors,

1. Click-through rate 2. Correlation 3. Creative Writing Level 4. Account History Performance

We can see that these 4 factors of relevance and creative writing level are directly related to the creative, relevance and creative writing level will directly affect the click-through rate, and account history performance is determined by CTR, relevance, creative writing level of 3 factors together, that is, we want to get a good quality, we must write a good idea, Quality can be regarded as the 4 factors collectively, blindly the pursuit of quality is often let us do not know the wrong, write a good idea is fundamental.

Creativity is very important, write a good idea, a lot of bidding account problems can be solved. Keywords and prices are not all of the bidding promotion, creative is also very important, want to do a good bidding promotion, save costs, improve conversion rate, you must write the creative, then how to write high-quality creative? Let's talk about how to write a good idea today.

If you are learning SEO origin, then writing the idea is relatively simple, why? Because in the SEO, we know how to write the title, description, keywords on the search engine is more friendly, this is the most basic thing, and the auction account inside the idea, in fact, and SEO in the title, description writing method basically consistent , but the idea of the promotion inside more than a wildcard character, the use of wildcard characters will be different from the user search words and automatically match the keywords, and floating red, to attract users to click. So what are the techniques for writing ideas?