Discussion on how to construct site structure rationally using three kinds of heat keywords

In general our site keyword according to the heat to divide words can be divided into three levels. are: Hot keywords, general keywords and unpopular keywords (also we often say long tail keyword). In our site layout of the structure, if you can reasonably use these three kinds of keywords for the construction of the structure, your site will get unexpected results. Then the author will be how to use these three types of keywords for the layout of the structure to share some of their own experience. First we can look at the picture below.

　　

The figure describes how to do the layout, first of all, we set the popular keywords for the site title, General keyword settings for the category, unpopular keyword set as the content title. Then the author based on their own site to do an analysis.

One: The popular keyword for the site's title

The most popular keyword is the search volume is larger than the key words. Each site has its own hot keyword, hot keyword related to the location of the site. For example, the author of the site is plastic type site, so the author of the site's hot key word is the Guangzhou Plastic Surgery Hospital. and positioning for the webmaster network A5, the key word for A5 webmaster network. Set the popular keywords as the title of the site, as shown in the following figure. We all set this hot keyword in the title or description of the site. For this because it is relatively simple, the author is not commonplace.

　　

Second: The use of general keywords to do site classification directory

For the site is a large flow of the source branch is the General keyword, then how to use the general keywords to build the site structure? I think you can set your general keywords to your category directory. For example, the author's site of the general key words "facial shaping", the author will be the classification of the directory. These general keywords such settings in addition to improve the user experience of the user can also be the weight of your site to carry out a reasonable distribution. Your Site content page weight will be passed to the category directory, and then the category directory can be passed to your site home page, so that you can ensure that the key words on your home page to get enough weight. Of course, we can not have too many categories of catalogs, if more, you may use the form by using a subcategory. As shown in the following illustration:

　　

Third: Use the unpopular keyword as the title of the site content

Unpopular keywords, is the so-called long tail keyword, generally this word search volume is less, but will be more in line with the user's search purposes, can get more accurate target audience. Or to the author's site for example, the author of the site of the unpopular keywords "Guangzhou's best Plastic Surgery Hospital", the author can be embedded in this keyword to the content of our site title, to get better results. Of course, we should use this method should make the content and title, category directory, the main axis of the site has relevance, so as to achieve the best results.

　　

Keyword is a site of the flow of this, a reasonable variety of keywords embedded in the site structure, in order to optimize the site to obtain the best results. This article by Guangzhou Plastic Surgery Hospital http://www.sun580.com/Original, reprint please retain the source.