Website optimization, internal layout is a key link, its process: positioning-Select the appropriate program-content of the number of selected site structure-station of each function to use SEO elements, so the focus is on the idea, site optimization should be based on the structure of the website, the link in the station to start thinking.
I. Structure of the website
1. Flat type
This kind of structure more suitable content relatively few websites, for example: blog, Enterprise Station and so on, a lot of Do single page optimization, basically all is flat type structure, be advantageous to search engine spider crawl and collect. More content of the site because the content is more, the web generated static in the root directory will be very messy, but also difficult to maintain.
2. Vertical type
Vertical (tree structure), this structure compared to more content of the site, in the root directory into a number of columns, basic each column has its own independent directory content page. Vertical structure for easy management, and maintenance, especially the portal network, a lot of classification, the use of vertical web site structure management is very convenient, but the search engine content will be relatively slow, deep page. For example: 1, the root directory-columns-content page, 2, root-column-level Two column-* level column-content page, so try not to use "root directory-column-level Two column-* level column-content page" directory too deep.
Optimization of links in the station
1, navigation links
Navigation links generally in the head of the page, through the navigation links to the columns or categories linked to each other a link mode. For the appearance of the page, navigation with pictures or flash animation to make, this will make the search engine spiders, crawl the difficulty. Therefore, the navigation chain to avoid the use of animation and pictures to make navigation, it is recommended to use text anchor text to do navigation links.
2, bread crumbs Navigation
Dream-Weaving, the Empire and other CMS system sites, the basic use of breadcrumbs navigation, such as: Home – News – Domestic News – "article title." This kind of navigation structure is very clear to the netizen hint now place, Netizen Open source to return to the upper layer or top layer at any time. Webmaster can be in the site too much, level too deep can refer to chip navigation.
3, the Content page key word link
have done within the chain webmaster know, in the article contains the key words to do the next link, for example: Home optimization "SEO" This word, in the article when the SEO link to the home page, or article no way to appear these keywords can be in the Site template content page Add keyword anchor text, but can not excessive in the article add the same word link, No more than 3 times.
4. Sub-navigation chain module
Free content Open source system, there are these modules, related articles, the latest articles, articles recommended, hot article modules, these modules can also add some anchor text, but the webmaster needs to understand some simple HTML code, because some systems are using plug-ins to do extensions, some directly modify the site template. Write contains keywords, keywords, keyword group title, such as, "SEO related articles" To do the anchor text link to the home page SEO.
This article originates from Guixin Zhi's blog original address: http://www.seo5y.com/seo5y_413.html