Discussion on how to use the data at hand to popularize the site

The author has read many about the optimization of the quick cheat article, the author of such a feeling is very deep, I think the optimization does not exist in a crash, but a step-by-step process. We need to analyze the site and adjust the pace of our optimization according to the data from different periods. We need to constantly analyze and adjust the need for continuous observation and adjustment. In order to achieve better development. We have a lot of data in our hands, but often we can't make use of these data rationally. The author of the following is to share with you how to use the data at hand to optimize the website analysis.

First, from the long tail keyword ranking situation analysis site structure

Site SEO can not be separated from the long tail keyword, long tail keyword existence and ranking on the surface can bring a certain amount of traffic, in fact, also help us find the site's problems. For example, if your site has a good collection, but through the site content page to get the traffic is not much, we can find a problem, there may be because of the structure of your site problems, especially the structure of the article page. The reason is very simple, because the site included high can explain the overall weight of your site is good, so your next focus will need to transfer to the page structure changes.

Second, from the flow of fluctuations analysis of the way to promote

Generally do the promotion will achieve certain results, but the level of the problem. and which kind of promotion is the most suitable for our site? This is a problem that every webmaster needs to consider. In this case, we can take advantage of the background flow data information at hand, we can analyze our recent optimization strategy, if this optimization strategy brings low traffic, we need to change other optimization strategy. As a promotional staff is always the most taboo is to think that their own method is the best, we need to use accurate data to analyze the effect of the problem and find strategies to adjust accordingly.

Third, from the page to visit the situation analysis site stickiness

　　

User's page access situation

　　

User's turn back situation

In addition to the high and stable traffic from which we can see from the site's background traffic statistics, another valuable data we have on hand is the visitor's access to the page, which page is most favored by the user, which page users have the highest bounce rate, the user in-depth access to the situation and so on, As shown in the figure above, we can derive the stickiness of the site from these data. Then through the analysis of what some content is the user like, to the content of the site to adjust, improve the site's stickiness. At the same time, we can analyze better opponents than our site to see how they provide content to users. Because the content they want to provide to the user can essentially improve the viscosity of the site.

The development of the website takes time, and there is no overnight situation. In this part of the process, we need to constantly adjust the optimization strategy, to find the most suitable for their own site promotion methods. Find the best way to promote, this is also a continuous progress. This article by Nine Shepherd King Men http://www.jiumw.com/original, reprint please keep the link, thank you!