Discussion on interactive design of Full-screen pop-up ads

The type of advertisement and the use of the scene

Picture jpg or GIF, the screen is high, the area of large advertising must consider the page load ads after the fluency.

For the promotion of large-scale activities, frequency control in the first quarter or one year is advisable.

Second, design objectives

1, the effect is good! Try to make the user of the teahouse notice this activity.

2, interference small! Minimize interference to users who are not interested in this activity.

Third, design points

1. What is the most appropriate screen position?

2. Is it possible to block the content?

Absolutely not!

This is why the cancellation of other ads to replace the reason, back-projection advertising (splash screen ads) is favored by customers because customers feel good, but they are based on forced users.

From the point of view of the click Data, this kind of advertisement in the first page total clicks the proportion distributes between 2%–20%. This means that at least 80% or more users may not be interested in our activities, and most of them use specific products for the site with a clear purpose. If the content of the ads cover the content of the site, will seriously interfere with the normal use of this part of the user. What they can do is helplessly wait for the ad to be closed or immediately shut down (if a close button is provided). Do not rule out that a small number of users will be forced to click ads because of your forced occlusion, but we should never offend most users for these few small conversions.

3. Do you want to provide shutdown function?

It's necessary. Also, record it in a cookie and don't reappear when the user comes to the page again.

4. Is it necessary to automatically close after a period of time?

Actually, it's not necessary. Because the user's time to read ads is very different, we can not set the length of this time for users. The 3rd has been said very clearly, provides the shutdown function, puts the control power to the user. When the advertisement is not finished, it is forced to close, which is also objectionable by another user.

The following figure is the most recent time we've detected a user proactively shutting down an ad, validating our vision. The x axis in the figure represents the time, and the y-axis indicates the number of users who closed the ad after the corresponding time.

If you need to automatically shut down in some special cases, consider displaying the countdown on the ad so the user can predict that it will automatically turn off the ad in a few seconds.

5, after being shut down, do you want to provide the function of re-expansion?

General interaction principle: the operation can be undone and the state recoverable.

Providing a new unwind feature gives some users the opportunity to come back and see after the main task is completed. Both closed and expanded to match the animation to enhance the smoothness of the page changes. Interactive mode for reference:

Article Source: 365UCD reprint, please indicate the source link.