Discussion on Network marketing strategy

Strategy | network | Network Marketing

There is no doubt that the site should be built for marketing, and marketing is for the business and service. Network Marketing a large part of the work is to improve the number of visits to the site, is to improve the effective access to the site, because the increase in traffic needs to target a specific audience, otherwise some hits and visits will lose meaning, and improve the number of visits need to improve the long-term non-stop site.

Of course, after doing something, you must have a clear promotion goal, a clear promotion strategy, and detailed funding budget. Do this three points, then the specific operation of it.

I think that to engage in network marketing this system of the first step, is to optimize the site, it is recommended that the initial site optimization after the promotion, and did not optimize the site is not the significance of promotion. Preliminary optimization Basic Guarantee: The complete homepage of the information, the common font, the length of the moderately long web pages, concise navigation bar, interactive columns, clear contact method, set up mailing list, browser compatibility and so on.

Secondly, after the initial optimization of the website, it is the initial promotion. The purpose of the initial promotion is to combine their own enterprise's customer objectives, the site's traffic analysis. The website traffic Statistic Analyzer can realize the statistics of the visit quantity and the browsing quantity, the client information statistics, the page and the entrance analysis, the antecedents analysis, the search engine and the keyword analysis, the accurate on-line user statistics and so on provides the formidable function support for the website promotion Information analysis. Enable us to make a scientific assessment of the number of visitors to this site and the audiences, so that we can have a clear understanding of who is visiting our site, how much time they are in, where, and through what channels to visit. Through these traffic analysis is our first step to improve the amount of Web site visits, must not be omitted a step! Only the clear flow analysis statistics can carry on the system website promotion, aims at the promotion target, the energy and the financial resources spends in the blade.

Third, after the flow statistics analysis, is to the final statistical results as guidance for the overall optimization of the site.

Optimize the following elements: Site positioning group, the information value of the site, the overall structure of the site, the site's navigation design, the site's interactive design, the site's interface beautiful design, site code optimization, website animation picture optimization.

Four, after the website's overall optimization, is the real website promotion the beginning. The website promotion work, is unifies the operation various network marketing means and the method. such as e-mail marketing, online advertising, Chinese-style web sites, search engines, text links, traditional propaganda, and so on.

The evaluation and control of marketing effect. The effect of promotion is not evaluated, then the meaning of investment is lost, and the application of each kind of promotion strategy will produce some benefit. such as through Baidu bidding rankings, analysis of the number of clicks per day and access to the source, input keywords and so on. After evaluation and analysis, we can carry out various means of specific control, insight into the effects of extension, and constantly change the effect, choose the appropriate network to promote the way.

Now summarize the order of the overall strategy of network marketing:

1, clear objectives, a clear budget, a clear promotion strategy

2. Preliminary website optimization

3, Website traffic statistics analysis

4, the overall optimization of the website

5, has the strategy to use the network promotion method to carry on the comprehensive phased website promotion

6. Promotion effect evaluation and control