Discussion on several methods to reduce the bounce rate of web site

A site no matter how good rankings, traffic, but the jump rate is too high, it is not a good or healthy site. This is the problem with our electric circle. The Woodpecker is the tree "doctor" then we SEO is the website "The Doctor", our website has had the disease to appear "the health" question, then we must prescribe the medicine, to find out the reason to cure him, lets him grow up healthily, the development. Today, I combined with my recent promotion of a medical site to talk about the jump rate of the problem, perhaps is affected by this station, there will be SEO is the website of the Doctor analogy.

Whether it's a Web site for information-type news, or a Web site that promotes other products, jump rate is too high is absolutely a fatal problem, is our urgent need to solve the problem, of course, to treat the disease must be the right remedy, it is necessary to know the cause, the site jumped out of the high rate is nothing more than the following reasons, I will analyze and give suggestions respectively.

One, the website speed is slow

It doesn't have to be much to say, this is the most basic problem, if a Web site open speed is not open, the natural jump rate is high, the user is in the rapid search for their own information, arbitrary very large, this is the characteristics of netizens, who will waste a lot of time in your? Anyway, the number of related sites is.

Although this problem everyone knows is also the simplest, but I do not know how many sites are late for this loss, in order to save the hundreds of dollars, the result of a huge loss. It is worthwhile to find a better stable space service provider, even if it is expensive.

Do a good job in this respect to several net, even the picture is also less than the pole, can not be sure not to use, must be used to think of ways to try not to, people Wang Jianyue calculated even if the opening speed of slow a fraction seconds will also reduce a lot of users.

Second, improper selection of key words

This is also one of the most important reasons, users search a keyword to your site, but found that they want something and your site is irrelevant, it is needless to say will be turned off. The user experience is very bad, especially for medical websites.

Therefore, in the selection of some key words, we must investigate good, careful choice of keywords, cost a good deal of the word, but can not bring effective customers, but also for their own site to increase the bounce rate is not cost-effective.

At this time reflects the role of long tail keyword, through the long tail keyword to the user is usually very high conversion rate is very low users, so the site has a little weight, there are plans to promote some of the key words is also very important.

Iii. improper planning in the station

Users through the search keyword to your site, see the content and keywords are highly relevant, users stay for a long time, but the jump rate is still very high, this is why?

Yes, our content is very good, and keyword title height match, the user is very serious to see our content, and then went away after reading, this is our website station planning problem. Then I

It is best to appear "related article recommended" "read this article the user good browsing the xxx" "on a Next" or "some random article recommended."

The user earnestly looked at our content, explained our website to obtain the user certain approval, therefore some other article's recommendation also can let him have the interest, and clicks to view. It's like selling things, and selling him can sell him two pieces.

Four, the content is not professional

This is also one of the big reasons, since doing it well, since write well, on the provision of professional content, to long-term development of the content is fundamental, editors must be professional, this needless to say, I believe we all have experience, open a website, looking at the Shan Pu, you will continue to browse?

Editing is really important.

Five, can not reasonably appear anchor text

Reasonable in the appropriate time to appear reasonable anchor text can also greatly reduce the bounce rate, this point seowhy do quite good, can be said to almost achieve the ultimate. As long as there is a value or need to explain the word, there must be an anchor text, the role of how much I believe that everyone is very clear.

Therefore, when writing an article to have a sense of the combination of previously written articles, intentionally mentioned them and then do anchor text, or need to explain the words and methods to do anchor text, this is very important, not only can reduce the bounce rate can also optimize keywords.

Say 1000 10,000, user experience high natural jump rate is high, I said a few things in the end is to improve the user experience. Good content is on the one hand is necessary, but with a number of reasonable methods is also essential, with high quality content jump rate is low? That's not necessarily true.

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