Discussion on the ranking rules of Taobao search results

The author of several friends have opened Taobao shop, have to do part-time shop long, have to do full-time shop long. In the last two years, the number of new open shop Taobao quickly climbed, most of the shop is the young generation, the youth. Because today's young people's life can be said "inseparable from the network", open a Taobao shop is very simple, which also has a lot of shop long did make a lot of money. But as the old saying goes: "360 lines, line out the champion", Taobao Shop is the most important to do promotion. As for how to promote, the author does not swim a fish. Today I would like to discuss with you the following Taobao search results ranking rules:

　　

Figure I: Taobao's search box

Taobao's search box is similar to a small "search engine", there are treasures, shops, Amoy bar, shopping guide several options, each option can be specified below the scope of the search, perhaps each search scope of the rules are different.

　　

Figure II: Similar to Baidu's dropdown box

Taobao's search results are crucial for the store's chief, because customers often use this search box to search for items they want to buy. and Taobao shop countless, customers will generally choose the search results in the first few stores. This is similar to the search engine. Tomorrow is the Dragon Boat Festival, every household will buy zongzi. Many are gifts, such as the above: the author just in the search box input "dumpling", look down this drop-down box. These related words should be sorted according to the amount of search. From the product list can be seen to affect the search results ranking factors: commodity name, shop type, shop reputation, turnover, the number of collectors, sellers reputation, browse volume. These are just like the factors that affect Baidu rankings, but not so complicated. The following is the author's points system conjecture, welcome to Exchange.

The integral system is very familiar to us and easy to understand. Who has the highest points naturally appears in the first few of the search results, assuming: the first points need 10 points, a certain product name optimization of the requirements of 2 points, stores belong to the flagship store 3 points, the store reputation good got 1 points, and a number of other factors add up to a total of 4 points. At the end of the list is 10 points, then this item can be ranked first in the search results. Of course, Taobao search results ranking rules can not be so simple, according to different types of goods, the ratio of points may be different. Taobao is a consumer platform, of course, the user experience is highly valued. In order to improve the user experience, as far as possible to provide users with the best commodity information, Taobao should record each store daily visits and other data, integration System is also in line with the user experience.

For Seoer, Taobao shop is a very large service group, there are many Taobao store will "keep" Taobao customers, the purpose is to flow. Taobao SEO is really worth our attention, more research, most shop long do not know how to promote and optimize. and Taobao shop can not like the general site to do SEO, Taobao store promotion needs to combine the actual situation, according to their own product characteristics to do promotion. Finally wish you all a happy Dragon Boat festival!

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