Discussion on the importance and writing of title tags and meta tags in web pages

In the SEO industry, since the teacher put forward "around the word" concept, whether the search engine or seoer, are particularly attached to the page three tags. Three of the success of the label writing, to a large extent, determines whether the page can have a good ranking. Today's niche to discuss with you, website page Three tags how to write in favor of SEO.

The three tabs on the Web page are: Title tags, keyword tags, description tags.

For the user, only the title tag user can see directly in the Browse window, the other two tags (that is, meta tags) must open the source code to see, in addition, in search results, basically see title tag and description tag.

For search engines, these three tags can be seen, but the importance of three tags is completely different. Below I take the http://www.jutuw.com tourism network as an example, combined with the search engine on the three-label attitude and the position, to explore the site page Three tags how to write in favor of SEO.

First is the title tag. Title tag is the most important label for users and search engines, and it helps users and search engines to determine the main idea and central idea of the current page.

(1) for search engines, title tags appear in the keyword, basically is the Web page most want to express content, so we do SEO write title tag, should be the current page of the core keywords into the title tag.

(2) because the search engine weight distribution is based on people's common habits to calculate, so we need to pay attention to add keywords two points:

The first is the more important key words to be written out, such as the title of the home page of the travel network is the way to write: "Travel routes Recommended _ Travel Quote _ Sichuan Tourism Authoritative website _ Poly Travel Network-Easy travel advocates";

The second is not the keyword superposition, as for the home page of the travel network, must not be the title tag written like this: "Tourism, tourism network, travel routes, travel routes recommended, travel quotes, Sichuan Tourism, Sichuan Tourism Network, Sichuan tourism authoritative website _ Poly Travel Network-Easy travel advocates."

(3) The statement is fluent and coherent. With the search engine's recognition of Chinese semantics improving, search engines are constantly incorporating semantic algorithms into weights and ranking algorithms, so a simple and fluent title tag can add points to the page rankings.

(4) The processing of brand words. The title tag of the general website page must keep up with the website name or the website brand Word. It is recommended that you put the brand Word to the end of the title tag, or that the key keyword has been completed after. If the page wants to highlight the site's brand name, put it at the top of the title tag. Please try not to put the brand words in the middle of the title tag.

(5) Word and number limit. General Title label Our proposal is not more than 28 words, this is because the search engine can display up to 28 words, in addition there is too much words, will easily let the keyword weight scattered. General title tags in the number of keywords within 3 more appropriate, home can be increased to 5.

The keyword label used to be a label that the search engine values very much, because its role is to help search engines identify web topics. But later, because of the rise of Black hat SEO, keyword label has been discarded. But that doesn't mean we don't need the keyword tag anymore.

Keyword label as an important label for a standard page, it must be written. However, in writing keyword label need to pay attention, please do not stack keywords, the keyword separated by a comma, the number of keywords not more than 5. Also, do not send the hope that the keyword tag can bring important keyword rankings for the page.

Description tags are important not because of the impact on SEO, but because it can be displayed on the search results page and the keyword red, which has a great impact on the user experience. The description label suggests expanding the description according to the keyword in the title tag, and each keyword must appear in its entirety. Do not more than 100 words, and do not stack keywords, or write something that has nothing to do with the page, the page is completely not mentioned in the content.

The above is a niche for SEO this three labels to the wording of some suggestions, hope to be able to help the Novice webmaster optimization site. This article starts in A5, Yudeming blog synchronization release, reprint please specify the source!