Discuz! X3.0SEO optimization strategy

Discuz! One of the most well-anticipated details of X2 includes customizable page titles, separate SEO optimization settings for various channels of the portal, and SEO optimization settings for various forum sections, through investigation and research, including and listening to the suggestions of most webmasters, we have made more detailed improvements and new R & D on the SEO optimization of the site itself, directly improving the site's indexed

Discuz! One of the most well-anticipated details of X2 includes customizable page titles, separate SEO optimization settings for various channels of the portal, and SEO optimization settings for various forum sections, through investigation and research, including and listening to the suggestions of most webmasters, we have made more detailed improvements and new R & D on the SEO optimization of the site itself, which directly improves the probability that the site will be indexed.

Optimizing search engine settings for websites has always been one of the concerns and concerns of many webmasters. when some sites started, search engine spider crawls were large and ranked first, however, it was later found that the site content was not included or the content was seriously reduced, which is also a question of some webmasters.

There are also some sites where the content is rarely captured by search engine spider. of course, the ranking is also very low, and you can search for your site keywords on major search sites, it may have reached the second or even third page or back, and some sites enter the site keyword ranking is relatively top, the indexed pages are also Comprehensive, these are related to the SEO optimization of the site itself.

This article aims at how to enable search engines to include more content and share their experience in SEO optimization with webmasters.

I. site positioning is very important

Website positioning determines the development direction of websites. just like enterprises and products, website positioning determines the characteristics of websites, specific use cases, special user groups, and benefits brought about by their characteristics, that is, the website's special position on the network, its core concepts, target user groups, and core functions.

The essence of website positioning and marketing is to re-segment and locate users, markets, products, prices, and advertisement demands, and to set the website's position in the user's mind, the site keyword can be clearly identified after the site is located. The site can be accurate with the keywordSeoOptimized.

For example, Discuz! Keyword of the official forum can be set to php Forum, Community Forum, Discuz! Forums.

Note: do not change after Positioning. if it changes back and forth, it is not easy to be indexed by search engines.

2. set the keyword of each site page title

Webpage titles are usually the focus of search engines. seo optimization is added to the background of the forum to set keywords for each channel in more detail.

Log on to Discuz! X2 management background => Global => optimization settings => Search engine optimization, as shown in:

 

This includes the site homepage, square, group, and home channel titles, SEO descriptions, and SEO keywords.

The title appears in the title of the page header, as shown in:

 

Click the corresponding channel in the navigation bar to display the title content entered in the background in the browser title. for example, on the homepage, enter "Discuz! On the official homepage, click the homepage in the navigation bar of the site to display the content shown in the page. for other content, see the same as the square, group, and home page.

The SEO description appears in the Meta tag of the page header, which is used to record the summary and description of this page.

The SEO keyword appears in the Meta tag of the page header, which is used to record the keywords on this page.

3. enable rewrite

Static URL can improve search engine crawling. to enable this function, you need to add corresponding Rewrite support to the Web server, which will slightly increase the load on the server. you can also adjust the static format of each page, however, the "{xxx}" mark cannot be deleted. Note: after modifying the static format, you need to modify the Rewrite rule settings of the server and Discuz! The X2 version automatically generates Rewrite rules based on the static format you set in the background, and you do not need to write the rules yourself.

Function location:

Discuz! X2 background => Global => optimization settings => Search engine optimization => URL static, set the page to be static to available. As shown in

 

Homepage topic page: the default static format is topic-{name).html. when you access the topic page, the display address is as follows:

Http: // www.Discuz. Org/topic-food.html

Homepage article page: the default static format is the homepage topic page. the default static format is topic-domainname).html. when you access the topic page, the display address is as follows:

Http://www.discuz.org/topic-food.html

Forum topic list page: the default static format is forum-shanghai-shanghai-shanghai.html. that is, when you access a forum, the display address is as follows:

Http://www.discuz.org/forum-8-1.html

Forum topic content page: the default static format is thread-javastid316-javaspage0000-javasprevpage0000.html. when you access a forum post, the display address is as follows:

Http://www.discuz.org/thread-27039-1-1.html

Group topic list page: the default static format is group-?fid=-?page=.html. that is, when you access a group, the display address is as follows:

Http://www.discuz.org/group-1288-1.html

User personal homepage: the default static format is space-0000user0000-0000value0000.html, which is the Rewrite rule when you access a user's personal homepage.

Dynamic full site page: the default static format is: when you access a dynamic Rewrite rule, that is, when you access the Rewrite rule of the portal article, click "View current Rewrite rule" to generate the Rewrite rule by yourself.

Then, configure the URL-based static Rewrite rules on the Apache server or IIS and select the corresponding Rewrite rules based on your server.

IV. SEO settings for various Portal channels

Through the promotion of high-quality articles and the increase in the number of external links, we all know that the search engine's authoritative judgment on the website is largely dependent on the external chain, "there are many websites that provide the same content and services on the internet. when the content is the same, which website will rank before the search engine? The decisive factor is recommendation.

There are a variety of recommendation forms. we often say that hyperchain is a type of recommendation. In addition, instant messaging tools are also sent to our friends. we will repost recommendations on the forum and write blogs to solemnly introduce them, add Friend link recommendations on the website. These recommendation information will be used by search engines to determine the value of web pages/websites.

Each channel of the Forum portal can independently optimize seo settings.

Discuz! X2 background => Portal => channel topic => edit the seo Category

Click edit and fill in the SEO description of the channel, that is, the SEO keyword.

5. SEO settings for forum sections

If the content is highly related to the content of the main site, do not create a second-level domain name for the forum, which is conducive to the transmission of the weight of the main site; if the content is not highly correlated with the content of the main site, use a second-level domain name.

SEO optimization settings can be performed on each forum.

Discuz! X2 background => Forum => edit the forum where seo needs to be set => Basic settings

Set the SEO keyword here. You can also edit the Forum in batches.

Note: it is best not to change the keyword after it is set.

Chapter 6 focuses on robots.txt

Is the robots.txt file?

Search engines use the spider program to automatically access webpages on the Internet and obtain webpage information. When a website is deployed, spiderwill first check that the root domain of the website contains a plain text file called robots.txt, which is used to specify the scope of spider crawling on your website.

Our program contains the robots.txt file in the root directory, which declares that the part of the website does not want to be indexed by the search engine or that the specified search engine only contains specific parts.

By default, some directories that do not need to be included are added to this file. you can modify these directories by yourself. The format of the robots.txt file "robots.txt" contains one or more records separated by empty rows (with CR, CR/NL, orNL as The Terminator ), the format of each record is as follows:

"<Field >:< optionalspace> <Optionalspace> ".

In this file, you can use # for annotation. the usage is the same as that in UNIX. The record in this file usually starts with one or more User-agent lines, followed by several Disallow and Allow lines. The details are as follows:

Disallow:

The value of this item is used to describe a group of URLs that do not want to be accessed. this value can be a complete path or a non-empty prefix of the path, URLs starting with the Disallow value will not be accessed by the robot. For example, "Disallow:/template" disables robot access to/template/index.html, while "Disallow:/template/" disables access to/template/index.html.

"Disallow:" It indicates that all URLs that allow robot to access the website must have at least one Disallow record in the "/robots.txt" file. If "/robots.txt" does not exist or the file is empty, the website is open to all search engine robots.

Allow:

The value of this item is used to describe a set of URLs to be accessed. similar to the Disallow item, this value can be a complete path or a path prefix, URLs starting with the value of the Allow item Allow robot access. Therefore, Allow is usually used with Disallow to Allow access to some webpages and prohibit access to all other URLs.

VII. about archiver

The archiver function of the Forum is simply a simple page for searching for indexed information.

Discuz! X2 background => Global => site function => management related => Enable The Forum Archiver function and select "yes ". After it is enabled, it is displayed at the footer of the site, as shown in:

 

Finally:

Search engine optimization is based on the search engine's web page Retrieval features, so that the basic elements of website construction are suitable for the search engine's search principles, so as to obtain as many web pages as the search engine can include, in addition, the search engine ranked first in the natural search results, and finally achieved the purpose of website promotion.

The main work of search engine optimization is to understand how various search engines capture Internet pages, how to index, and how to determine the ranking of search results for a specific keyword, to optimize the webpage content so that it conforms to the user's browsing habits and increases the search engine ranking without compromising the user experience, ultimately improve the sales or promotion capabilities of the website.