Diversity of anchor text and web site exposure

A few days ago I wrote an article in A5, "about the chain of construction we say that the little things", obtained a lot of webmaster friend's approval, in A5 home recommended, many friends in the article posted a recommendation, the article has been in the top of this week occupy a position, this is my first time to write articles to get so good results, Oh, laugh one.

After the article issued, there are many webmaster through the following URL to find my contact information to consult, because there are several points they do not agree with:

1: On the home page link exchange, do not pay attention to the inner pages;

2: With a key word Exchange or do anchor text;

Part of the webmaster can not accept, my site is clearly only a keyword, I do not do the anchor chain to do this keyword? And I have only one keyword I am sure link to the home page, I also link to the inside pages? In fact, the problem is very simple, Let's talk about why not all the anchor link is just a keyword, or all the anchor links to the home page.

　A key word has the main keyword also has the long tail, the chain connection needs to diversify

The main keyword is indeed many webmaster most concerned about an indicator, through the good rankings of the keyword, there are many accurate target customers through the search engine to enter the site, but this does have several drawbacks

1 long tail word flow is one of the most important sources of traffic at present.

Good long tail that would be a huge source of traffic, this is justifiable, I believe that the flow of any site is very important, indeed the main keyword to customers are accurate target customers, but the long tail of the increase in flow, the first to enhance the site rankings, followed by the page inside the page also to a certain weight.

2 A large number of single cable connection will be considered cheating

In this respect I have a profound lesson, many friends do station exchange links and the production of anchor text outside the chain, are using a keyword as a link text, this is extremely easy to trigger the search engine aversion, because quite unnatural, a look at the idea is intentional, Therefore, we need to use a number of keyword anchor text links to enhance the weight of related keywords.

In the keyword optimization, anchor text link is indeed a very good method, but the webmaster to know how to mining keywords, especially the long tail keyword, so as to improve the site through a lot of traffic rankings.

　Two do not point to all anchor text links to the home page

Now we see Hai you many people in doing so, all the anchor text links are pointing to the home page, and then look at the ranking of the daily rise in a happy mood, to the end but found that less traffic, or even ranked suddenly to the second page, this is why?

1 internal links to facilitate the promotion of the site included

Anchor text links not only to point to the home page, but also in the article or station to do mutual internal links, so that like a net, conducive to spider crawling, and enhance the weight between each other, the page contains more than the site will get a better ranking.

2 Non-homepage links in favor of page weights and rankings

Exposure is always the home page URL, which is the method of many people, but we have to pay attention to the process of internal page links to a certain degree of exposure, we see a number of site home page has a certain ranking, the pages included little or no rankings, search related pages of the title out of the page is actually the home page, which shows that the weight is too low, no rankings, So a certain degree of exposure within the page link is conducive to the overall weight of the site to improve, get a better ranking.

Or a sentence: To do the key words and do outside the chain must be natural, this requires a variety of ways, anchor text diversification, exposure of the Web site diversification, the first is conducive to the promotion of Web site traffic, and the site from one to one page ranking to the whole station page has a good ranking, this is a right to heavy excellent site. This article from Fuzhou Talent network http://www.0794zp.com, want to retain links.