Do not copy

Copy or shanzhai has become A de facto industry standard in the Game Industry in China. Investors will tell his team that we want to copy game A because he leads the product profit list in Company X's financial report. With the copy, investors are confident that their products will also be red-because he and the industry leader have the same feature. It seems that there is no problem with this approach. The product has achieved the same (or even exceeded) functionality as its biggest competitor, so it is natural to have enough confidence.

 

The problem is that copying this kind of behavior ignores an understanding process-understanding how you and your products grow. To create a good product, you must understand why and why. If you just copy the layer of skin, you just need to strip the most glamorous layer from your face and paste it on your face. But how does this product grow, you have no idea at all. The original author switched "ten minutes on the stage" to the "Ten minutes on the stage" You saw, while many people only know that the ten minutes are copied. It is not a white-handed experience to know that the ten years of work have been done. Another problem is passive. If you copy others, you will focus a lot on the company you copied, you will always be a follower and it is difficult to jump to the leader-because the things you have developed are something that others have played for the rest, under the game rules set by others, how much vitality do you have?

 

Looking at a lot of domestic game outsourcing companies, I have been shouting about transformation and transformation, and creating original and original products. But how many products are there (not to mention good products )? They don't understand the iterative and iterative process of the game, but they just want to finish a list and then pick up another one. Therefore, it is difficult for such enterprises to engage in a single production outsourcing business to produce creative independent products. Like Foxconn's factory, how to optimize resources or treat employees well cannot be a great company like Apple or Google.

 

The above ideas come from the Rework book 37signals. See: http://37signals.com/rework/