Do not make too detailed long-term plans

Unless you are a precognition or fortune teller, a long-term business plan is a fantasy.

Generally, when you plan to make a long-term plan, it is when you first do something, but when you first do something, it is the worst time to make a major decision.
I often hear about a product's plan: to complete a certain function in January, what function will be completed in February,..., to complete the xxx function in November, and to go online in December...
This product may be brand new and never existed before. How do you determine that after one year of R & D, the product will be recognized by the market after it is launched? Bet once? If you have experience with this product, your previous product must be unsuccessful. If the previous product is successful, why should you try again. You may have learned the cause of the previous product failure through market practice, so you plan to redo it. However, after a year, this new product may have been occupied by competitors, or it is no longer suitable for the current market environment.

I don't mean not planning, but not planning too long, and don't have to think about the coming obstacles. By my side, I did not find a company capable of executing its own one-year business plan. We often hear this sentence, "the plan has not changed fast", indicating that the market, environment, competitors, and economy will not develop in the way you guess.

So you will certainly ask me, so don't make a plan? No, you decided what you should do this week, not this year. Find out the next important thing, and then do it. Based on the current environment, market, and competitors, find the right direction for doing this. Just do it. Don't be too advanced.

How do we do this? We agree with the agile development idea that we will release the first version in the shortest time, push it to the market, look at the market response, and then follow the customer's instructions, adjust the focus of subsequent product development so that our products will not leave the market direction.

unplanned work seems terrible, but it is even more terrible to blindly follow the plan regardless of the actual environment. So now let's start to do your most urgent task. Don't plan it tomorrow or the day after tomorrow!