Do the site is the root of the long tail keyword

The role of long tail keyword is beyond doubt, and want to have a very high conversion rate of the site, mainly rely on long tail keywords. Many seoer began to analyze the keyword index difficult degree, whether or not to make a choice, have forgotten to do a website's main purpose is to make a profit. And the main way to profit is to rely on conversion rate, and a site conversion rate is mainly rely on long tail keywords.

　Let's make a comparison:

1. Baidu Index Computer as an example

　　

"Computer" The word Baidu index is about 9000 per day, if you are doing computer sales website, the word optimization needs how much energy? What are the benefits that can be brought to you? Most likely not, because customers search for "computers" and have no subjective intent.

2. Try the Long tail keyword "What computer good"

　　

Although the Baidu index per day is only 100-200, but the difficulty of optimization significantly reduced, the user has a subjective demand, he is likely to want to buy a computer. This will naturally increase your conversion rate.

The key to the long tail of the key can be seen. Search Long Tail keyword user goals more accurate, the conversion rate is also very high, long tail keyword can be extended and targeted strong, a lot of potential traffic waiting for us to explore. So a site to upgrade rankings, weights, customers, you must operate long tail keywords. So how to operate the long tail keyword?

Today I would like to share the tips to do long tail keywords. In a website positioning the main product, the main keyword, we will do long tail keyword.

　First, determine the long tail keyword

1, through the search engine Drop-down box or related search to determine the long tail keyword. No matter which search engine, after we search a short word, the bottom will appear 10 related search, and these 10 related search, is our long tail keyword best source. Figure

2, to the site's main products or target keywords for research objects, to extend, to determine the long tail of keywords. According to the subjective customer demand psychology to judge.

3, the competitor's website for research objects, to see what the other is the operation of the key words, their own analysis and research.

There are other through a variety of questions and answers, Web site statistics tools to explore, according to the region, occupation, gender, season and so on to expand to determine the long tail of keywords, these will not be introduced. Of course, Baidu Index can also use up.

　　

　Second, the long tail of the keyword optimization

1, for the long tail keyword, do the site page layout. According to the author's experience a specific page long tail keyword deployment within 3, if can be based on long tail keyword to expand editing, this is the best form of expression. For large web site content more than the case, as far as possible using the table of contents to show the article.

2, the content of the guided type. For long tail keywords, you can write a number of guided high-quality original content. In the content embodiment, mainly manifests in the website final content page. As far as possible to ensure the simplicity of this page, we must highlight the focus of this page content, this focus is around the long tail word and planning content, content as far as possible to maintain uniqueness. But pay attention to the long tail of the keyword exposure rate can not be too deliberate, natural, casual on the good. The title embodies the long tail word is also very important. Note: Do not specifically optimize this long tail in each article are added to the long tail keyword, so it is likely to be the search engine as cheating, not worth, so to do the right amount, orderly progressive!

　How to manage and maintain the long tail keywords?

If just choose positioning long tail keyword, then obviously ranked very easy to fall, so we often have to do a site inside, outside the chain, anchor text. The long tail keyword to make the anchor text well, and to guide the relevant strong pages. For this, deliberately do long tail keyword records, through the record long tail keyword in the URL to facilitate the addition of anchor text in other content pages, so that optimization will be rule-based, not because there is no record to become headless fly. Anchor text in the station will generally have a good ranking, if the competitiveness of large, you can choose to do a stand outside the anchor text.

Do the above trilogy, I think the long tail keyword is done. After the conversion rate increases, the website will naturally be able to make quick profits and gain greater profits.

This article by the station a row of SEO meteor feeds, from Eczema Health Network http://www.123shizhen.com/, reprinted please bring link.