Do you have a big profit in opening glasses?

Eye industry circulated such a sentence: "20 yuan of the mirror frame, 200 yuan to sell you are talking about human, 300 yuan to sell you are talking about friendship, 400 yuan sold to you is to speak the market." ”

Do you have a big profit in opening a glasses shop?

The appearance of cheap glasses, making the spectacle of excessive profits of glasses is disclosed, consumer consumption is gradually becoming rational, the people's demand will eventually cause the glasses industry to embark on the path of benign development. Bonacure to sunglasses, market price of 498 yuan, "through train" only for 228 yuan, playboy spectacle frame, market price of 840 yuan, here as long as 450 yuan.

Do not think that these people are dazzled by the number of the business to play the bluff of the ads, this is indeed Beijing's first affordable glasses shop-the big scene parity glasses through-train sales price. The same kind of glasses, a wide range of prices, in each business to ensure their profits behind, we can not help but want to ask: small glasses of profit in the end is how much?

Eye industry circulated such a sentence: "20 yuan of the mirror frame, 200 yuan to sell you are talking about human, 300 yuan to sell you are talking about friendship, 400 yuan sold to you is to speak the market." "It is understood that the glasses industry has been selected for several years" China's top ten lucrative industry rankings. At present, the glasses market cake mainly by the three-party food: glasses chain, fragmented small shops, the major hospitals with the mirror agencies. Among them, the well-known brand chain glasses Shop of the glasses retail business is often used Wang Street shop open store form, expensive, merchants had to sell high-priced products to foster shop.

10 times times the profit is normal.

In Beijing Panjiayuan cheap glasses market, with glasses, a manager of the glasses shop, Mr. Huang told reporters, "You wear this kind of spectacle frame I stock 10 yuan, lenses for resin, but also a good approximate price in about 20 yuan, the total cost will not exceed 40 yuan." "The reporter bought this pair of glasses is spent 400 yuan, at that time the merchant still engaged in" 80 percent discount "activity, this calculates, this glasses profit also surpasses 10 times times.

Mature Big glasses Company, because of its fixed supply, put some brands into a monopoly operation. And some of the small sale of glasses shop because can not find direct supply, only from the two or three-level wholesalers in the hands of the purchase, by the layers of "overweight", to the consumer is the sky-price.

"There is an internal protective price in the eyewear industry, where agents have a guide to their brands, and only allow them to be above the guide price, not below the guideline price. "A fair-price glasses supermarket manager said. Because of the high rent of the glasses store, glasses sales are small, the guide price is actually to protect the glasses industry profits.

Asymmetric information creates "profiteering"

In fact, the root cause is asymmetric information. Consumers actually do not know how much better 1000 than 200, but are willing to believe that 1000 is better than 200, consumers cherish their eyes, in the ability to tend to buy.
If the glasses cost 100 to sell 1000, or the cost 200 to sell 500, the consumer will think 1000 is better than 500, because he can not judge good or bad, can only rely on the price. With this mentality, the optician can sell at a high price.

The horse manager of Formosa Glasses told reporters that glasses retailing is actually "three-point glasses, seven-minute fee". The rent is a big expense in opening an ordinary optical shop in downtown Beijing; Optician also needs a certain skill training, and must be certified, the senior optometrist salary is less than 100,000 a year, but also often a large amount of money to do propaganda. But the consumer glasses replacement will not be too frequent, the market has certain limitations, if not sell high prices, the glasses shop can not survive.

In this, a long-term glasses business in the industry, Mr. Wang said that the spectacle industry, there are huge profits, some profit can even reach 500%. For example, titanium metal frame, almost as long as more than 200 yuan is enough, some stores the price is at least 1500 yuan.

Let us listen to a glasses shop in charge of a cost account: a mirror frame from manufacturers to consumers hands, to go through traders, layers of agents, retailers and other steps, the more levels, the final price will be higher. He cited, for example, a pair of optical frames, manufacturers procurement of raw materials metal costs about 4 yuan, after the design, proofing, processing the final steps of finished products, manufacturers to 30 yuan price for sale to the hands of traders. Traders to the level of wholesalers is 100 yuan, first-class wholesalers to two-level wholesalers are 150 or more, or the next level of wholesalers, and finally the retailer. "Every level has to ensure its own profit." One layer down, to the consumer hands, such a pair of mirror frame price may be 400 yuan.

A manufacturer of glasses also disclosed that "the orders of traders must reach a certain amount before receiving orders, our company stipulates that a style must be 300 or more from the order." Unless there is a very strong retail channel, the general retailer does not order directly from the manufacturer.

At the same time, there are few customer-gathering scenes in the glasses shop, a store may sell only a few pairs a day, so the retailer does not dare to have too much inventory. But as a trader dealing directly with manufacturers, the next order cannot be just a style. In the market, consumers have different tastes, and the types of glasses are updated very quickly. Different styles, expensive quantity, the risk of the middleman is relatively large. "Sell a few pairs of glasses, you have to ensure that retailers have profits," said the factory director, there is also the risk of intermediaries, in the final analysis, these will ultimately be borne by consumers.

If you want to open the glasses shop, join the glasses shop, or want to test the Light division, and so on, please contact Zhao, it can provide you with detailed answers: 18625905273

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Do you have a big profit in opening glasses?