Do you know 5 elements of email marketing?

e-mail Marketing is a long-term continuous intensive marketing approach. From a professional point of view, Focussend will answer 5 elements of e-mail marketing, including strategy, data, content, tools, and reports, to a marketing practitioner with a profile outlining email marketing. The following details are detailed from each of the elements:

1 , strategy: The goal of email marketing is clear. Enterprises should be from the marketing strategy to layout and focus on e-mail marketing. According to the Enterprise's development stage and the existing resources situation, the different needs of the message types are planned. The message type can be set flexibly based on the lifecycle of the user's interaction with the enterprise. The main sub-transactional mail and marketing class mail two categories. e-mail marketing strategy is to mobilize all the resources of the company, for its services, and for the implementation of e-mail marketing to find a clear thinking and effective implementation plan, the ultimate realization of enterprise ROI.

2 , Data: the mailing list is the core. Membership data based on licensing is a prerequisite for successful e-mail marketing. Licensed Member mail marketing data collection channels can be two-way confirmation (double opt-in), or one-way confirmation (opt-in), let the user through the active input email to complete the mailing list to join the program. At the same time, the value of the data segmentation, is a long-term important work. Effective and diverse data types will be the necessary preparation for intelligent mail and personalized mail.

3 , Content: the relevance of content directly affects the CTR and conversion rate of users. The message to the user must be the content of the user's interest in order to get good feedback. specific to each email template need to pay attention to the picture, text, links, coding 4 aspects of the normative, standardized template to more into the user's inbox instead of the garbage box. e-mail content creativity and planning, is the user experience Enterprise services and brand entrance.

4 , delivery tools: The main point is the mail sending platform. Including the sending server, database server, application server, IP channel reputation, network environment and so on. A good platform will help a lot, will also make the IP channel reputation gradually increase. A good platform must follow the rules of the ISP, regulate the delivery of rhythm, so as to achieve better and higher marketing goals.

5 , reports: the report can be shown to the enterprise later. Continuously obtain user feedback and make further decisions to consistently gain user loyalty. Recommended detailed analysis of each mail task report, including the overall effect, the status of each user (open, click, Invalid, unsubscribe, complaints), the user's overall ecology (check the mail time, popular click links). You can also do horizontal (per-Task) and portrait (industry data) comparisons. Through the report, the completion of each email campaign optimization, re-optimization, and ultimately achieve the desired marketing objectives.

This article is from the EDM marketing blog, so be sure to keep this source http://edmfocussend.blog.51cto.com/6289176/1771445

Do you know 5 elements of email marketing?