Does the color of the website affect the consumer's purchase decision?

The answer is yes.

Business Insider, an American science and technology blogger, said today that color plays a very important role in consumer buying decisions, with 93% of consumers taking color into account when making a purchase decision.

The following is a summary of the article content:

When creating a Web selection hue, most businesses think of beauty. In fact, the role of color is far beyond people's imagination.

The psychology books about color and buying habits abound, the following to talk about is not psychology, but some basic laws, such as what colors represent what, respectively will attract the crowd and so on.

Color plays an important role in consumer buying decisions, research firm Kissmetrics data shows:

1.93% of consumers take the color and appearance into account when making a purchase decision.

2.85% of shoppers said the color was the main factor to consider when buying a piece of merchandise.

3. If the color collocation is appropriate, brand awareness will be increased by 80%.

What does that mean?

It's important to know what color is right for the crowd, and the specific color will inspire a particular sensation, and the following are the meanings that each color represents:

Yellow: Young, optimistic. To attract attention. It is not usually a background or primary color for a Web site.

Red: Energy. Can bring a sense of urgency and speed up the heartbeat. Can be used to attract impulsive shoppers.

Blue: A sense of trustworthiness and security. That's why a lot of banks use blue in their logos. Deep blue and dark blue can be used to attract budget-sensitive consumers.

Green: Gives people an impression of abundance. Easy, easy-going. Dark green can also be used to attract budget-sensitive consumers.

Orange: aggressive, exciting. Can be used to attract impulsive buyers.

Pink: feminine, romantic. Can be used to attract female consumers and traditional buyers.

Black: Strong, gorgeous. Can be used to promote luxury goods, to attract impulsive buyers.

Purple: Comfortable, calm. Often used to promote anti-aging products.

Kissmetrics's findings also show that 52% of the respondents said they would not visit a website if they lacked aesthetic sense. (Li Ming)

Attached color scheme