Don't be superstitious blog marketing

The core of blog marketing is Word-of-mouth marketing.

Blog as an effective Word-of-mouth marketing channels and strength has been more and more people attach importance to, some well-known blog also often inadvertently played the initiator of Word-of-mouth marketing, the typical case is "sogou Pinyin input method."

But the use of blog marketing is not such a simple thing, word-of-mouth marketing an important condition is the product itself to have their own characteristics, and indeed very good, such as Keso in their own blog to mention the "Sogou Pinyin Input Method", others see will download use, found that this input method is indeed excellent, This is the trigger of Word-of-mouth marketing is a key condition, the last to cause one, wildfire word-of-mouth effect, and for the products do not have the characteristics of this unique way of marketing.

For example, Agent EA's Pogo casual gaming platform also want to use the power of Word-of-mouth promotion, in the beta period before the beginning of a number of bloggers sent a message, issued test account, also contains me. However, I use their online account login This game, found that this is not a unique game, can be said to be more boring game, if I have to write something on the blog, I can only write, this game product is not suitable to use blog to carry out marketing.

I am also a person who likes to play games, for good games, others even if not send a closed account to me, I will also mention in the blog, such as EA produced another game burnout takedown, there are Sony produced ICO, the glorious true three unique games, I am willing to recommend to other people to play, I will be playing with the experience of the game to share with others, because the game itself is really worth a play. Therefore, a good product is the implementation of a blog Word-of-mouth marketing requirements, no good products and use this method, the effect will not be ideal, and even have the opposite effect.